25-47.Knowingness in Business


Sara’s View of Life with Sara Troy, on air from November 25 th

Last night, I gave a talk on Knowingness in Business, reminding us how far we’ve drifted from trusting our instincts in a world driven by rules, data, and pressure. I shared how knowingness — the soul’s wisdom moving through the heart, speaking through the spirit, and giving the mind clarity — is our most reliable guidance system. When leaders listen to it, decisions come faster, stress drops, partnerships align, and unnecessary drama fades.

I talked about the difference between data that informs us and wisdom that transforms us, and how the body signals truth through expansion, ease, and breath, while contraction and tension reveal misalignment. Knowingness follows a simple rhythm: feel first, know second, act third. It requires alignment of heart, mind, soul, spirit, and body, and flourishes when we pause, breathe, and create moments of stillness.

I also shared the cost of ignoring intuition — burnout, misaligned partnerships, lost peace — and offered ways to strengthen knowingness: journaling yeses and nos, stepping back before committing, allowing timing to unfold, and honoring what feels right even when it defies logic.

To bring it home, I shared my own story of losing everything through misplaced trust, only to be guided into podcasting — the path I was meant to walk. That journey taught me resilience, patience, courage, and absolute faith in my internal compass.

Today, I am fully aligned with my knowingness, and because of that, doors are opening naturally and effortlessly. I encouraged everyone to trust that same inner wisdom — because when we honor it, clarity rises, stress falls away, and life becomes beautifully peaceful.



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The Knowingness Poem

Knowingness isn’t loud.
It doesn’t argue, debate, or insist.
It rises — quietly — from the deep places where your soul, heart, spirit, and mind meet.

It’s that gentle click inside you when something is true.
The warmth in the chest when something is aligned.
The tightening in the gut when something is off.
The stillness in the mind when the next step is simply known.

Knowingness is your internal compass:
steady, ancient, endlessly guiding.

It speaks before logic catches up.
It whispers before the mind constructs its reasons.
And it reveals clarity at the exact moment you need it — no sooner, no later.

When you tune into it…
your choices sharpen,
your path steadies,
and life stops pushing against you and begins moving with you.

Knowingness is the soul’s intelligence
flowing through the heart,
igniting the spirit,
and delivering clarity to the mind.

It’s not magic.
It’s not guesswork.
It’s the truth that already lives within you —
waiting for you to listen.

By Sara Troy

YH25-47. Health Insurance with Tony Holland


Your health is your choice with Sara Troy and her guest Tony Holland, on air from November 25th

HEALTH INSURANCE EXPERT OFFERS CONSUMER TIPS AS ACA OPEN ENROLLMENT BEGINS

As the Affordable Care Act’s open enrollment period kicks off this month, millions of Americans will face critical decisions about their health coverage—and many will see big rate increases that could strain household budgets.

Tony Holland, a leading health insurance industry veteran with three decades of executive leadership experience in the field, including serving as CEO of major insurance operations, is available to help your audience navigate these changes and find the best coverage at the lowest cost.



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Tony offers practical, non-political guidance on how consumers can shop smarter during open enrollment, including strategies to minimize premium increases, understand plan tiers, maximize subsidies, and avoid common enrollment mistakes that cost families thousands annually. 

His insider perspective on how insurance markets actually work—combined with his commitment to consumer education—makes complex insurance jargon accessible to everyday Americans.

With enrollment deadlines looming and many families unaware of money-saving options available to them, Tony can provide actionable advice that empowers your audience to make informed decisions about their healthcare coverage.

Tony Holland has spent over three decades as a leading health insurance industry executive and CEO who also focuses on leadership development and consumer advocacy. He is the author of an upcoming book on mentoring and leadership.

Tony Holland – Integrity

https://globalpremierbenefits.com

Facebook: Facebook

Tony Holland (@thetonyholland)

Tony Holland | LinkedIn

resorce AL-ON.COM


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BB25-46. Matt Rouse – Will AI Take My Job? 


Building Your Business with Sara Troy and her guest Matthew M. Rouse, on air from November 18th

When I started doing research for my own company, I found out that AI was going to potentially kill our business if we didn’t make changes soon… very soon! So we pivoted our business (so far so good) but also I found that no one in the business world was seeing what I was seeing, so I wrote the book, Will AI Take My Job?



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Matt is the host of the Digital Marketing Masters Podcast and author of eight books on topics important to small businesses and business owners. He is the co-founder of Hook DM and Hook DM CanadaSMB Autopilot.

Matt started out decades ago working for several Fortune 500 organizations, contracting in IT for marketing groups at companies like Intel, Nike, and Shaw Communications. After crowdfunding his first book, Crush SEO, he followed that up with several Amazon Category Bestsellers, including his first two AI-related books of the same name, “Will AI Take My Job?”.


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https://matthewrouse.com

https://www.linkedin.com/in/mattmrouse


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25-46. What is Trust?


Sara’s View of Life with Sara Troy, on air from November 18th

Trust, it’s a small word carrying the weight of worlds.
At its core, it means confidence, belief, and faith — in someone, something, or even in the unseen.

In our personal lives, trust is the heartbeat of connection — that quiet knowing that someone will be there when we fall, will hold truth when we can’t see it ourselves.

In relationships, trust is the invisible bridge between souls. It’s built one moment at a time — through honesty, reliability, and compassion — and when broken, it takes courage and consistency to rebuild.

In organizations and leadership, trust is the foundation of collaboration. It’s what turns a group into a team, a mission into a movement. Without it, even the strongest structure collapses under doubt.

I’m a strong advocate for AI as a powerful tool that can truly assist us and enhance our capabilities. However, in the wrong hands, it becomes a means of manipulation and distortion. Much of what we see out there that misleads or deceives isn’t AI acting on its own—it’s the result of people using it with the wrong intentions.

In the mind, trust is both rational and emotional — a blend of experience, expectation, and hope. It’s our brain’s way of saying, “I choose to believe.”

In the legal and financial world, trust takes on a structure — a fiduciary bond of responsibility and stewardship. It’s a promise, protected by law, that one will act for another’s good.

And in the spiritual realm, trust becomes surrender — the faith that life unfolds with purpose, even when we cannot yet see the path. It’s the whisper of the soul that says, “All is as it’s meant to be.”

Having a true belief means having faith in what cannot be seen. Many people say they trust in God—but do you actually see God walking around? Do you see any of your sacred figures in the flesh? No. Because the God you seek lives within you and is revealed through godly acts—kindness, compassion, caring, and consideration.

You may believe in what is written or housed within a church or a holy book, but do you carry that belief inside you? When you do, it becomes alive within—something you feel, trust, and embody. That inner knowing, that divine spark within you, guides your actions. And that, above all, is something you can truly trust.

When we trust the soul, its energy and intelligence aligned with our heart’s truth and our spirit in action, we begin to truly understand what information in the mind is relevant at the moment. We simply trust it.

It feels right.
It just is.
I don’t choose to believe it—I believe it.

When we rely only on the mind, belief becomes a choice based on facts or data. But when we move into the soul’s intellect, into that heart resonance, belief becomes knowing. There is no doubt—only truth flowing through you.

Trust is the thread weaving all these worlds together — personal, relational, professional, spiritual.
It asks us to be vulnerable, to believe, to open ourselves again and again.

Because without trust, love falters, leadership fails, and life loses its rhythm.
But with trust — everything begins to flow.



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AK25-46. Chester L. Richards, From Star Trek® to Crocodiles


An Authors Kiss with Sara Troy and her guest Chester L. Richards, on air from November 18th

From Star Trek® to Crocodiles: Chester L. Richards talks new memoir, The Trek Continues

Award-winning author and rocket scientist returns with true tales of hair-raising adventure and resilience.

Retired rocket scientist and author Chester L. Richards. Author, inventor, and co-writer of the iconic Star Trek episode “The Tholian Web,” Chester L. Richards continues his acclaimed Treks Beyond the Great Potato memoir series with The Trek Continues: More Memoirs of a Rocket Scientist

In this second volume, Richards expands on the journey he began in From the Potato to Star Trek and Beyond, blending pulse-pounding adventure with poignant reflections on life, love, and loss. From near-death experiences with crocodiles in Africa to a white-knuckle flight back home in California, The Trek Continues dives deep into the real-life escapades of a man who helped imagine the universe onscreen—and then went out and lived it.

Richards shares what it meant to survive, to grieve, and to grow. Central to the memoir is his late wife Sarah, a brilliant and spirited presence readers first glimpsed in Book 1. Responding to fan letters asking to learn more about her, Richards infuses this new collection with her voice, her stories, and the extraordinary impact she had on his life. There are also stories of eccentric animals (including cats, a dog named Hector, and a horse—almost), scientific breakthroughs in aerospace and on earth, close calls with Neolithic tribes, and the unexpected wisdom of failure.

“Every story is a letter of love to Sarah,” Richards writes. “Each stands on its own. Each is an adventure. And each is true.”

Known for his witty, self-deprecating style and cinematic detail, Richards proves again that memoir can be both thrilling and intimate. A scientist by training and adventurer by instinct, he invites  readers to see life not as a linear path—but as a series of treks, each one worth telling.

“Adventure starts when your gut clenches and you do it anyway,” says Richards. “That’s when you find out who you really are.”



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Chester L. Richards is a retired aerospace engineer and inventor with nineteen patents, and a new one pending. While still in college, he co-wrote “The Tholian Web,” one of the most beloved episodes of the original Star Trek. He went on to lead a life of exploration and innovation—surfing Southern California, navigating deadly rapids in different locales, including Ethiopia in the midst of a civil war, and designing technologies for space exploration. He is the author of From the Potato to Star Trek and Beyond and The Trek Continues, and has had more than fifty essays published, so far. He lives in Thousand Oaks, California, where he writes, plays music, and reflects on a life well lived and still boldly going.


 https://www.chesterlrichards.com

https://x.com/ChesterLRichar1

www.facebook.com/ChesterLRichards

www.instagram.com/chesterlrichards

https://www.youtube.com/channel


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