Who Is Your Brand Really For? Hank Eder #BB 26-02.


Building Your Business with Sara Troy and her guest Hank Eder, on air from January 13th

Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?

These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?



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Hank Eder began his career as a news reporter, and over nearly five decades gained experience in graphics design, advertising, marketing and public relations. When he approached 40, he wanted to “give back,” and spent 13 years teaching print and broadcast journalism in public schools both in South Florida and North Carolina. When he left the school system, he went back to his roots and started his current “incarnation” in 2011. Having worn all the hats over the years, he now is chief instigator at Hank Eder Branding, Marketing, and Web Design, a “one-stop shop,” specializing in customer-driven branded content writing to demonstrate clearly how you serve your target audience with authenticity.

https://hankeder.com

hank@hankeder.com
www.facebook.com/heder1
www.linkedin.com/in/hankeder
www.tiktok.com/@hankeder


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Sensitivity Wisdom & Ross Tayler. #IG26-01


Ignite Your Heart and Soul with Sara Troy and her guest Ross Tayler, on air from January 6th

As an adult trying to make sense of my past, my Dad was asked what I was like as a child.  He told me I was sensitive.  That one simple truth clarified both why I struggled to fit into a world that felt so intense and why the path of being in service to others was chosen.  Discovering life coaching sparked a passion to help people learn about themselves.  My lived experiences transformed into wisdom which can support others to learn to trust their own nature and create meaningful change.  Witnessing the amazing shifts that people make in their lives is deeply satisfying.



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A career as a manager in the food service industry for 27 years became my first conscious classroom for understanding the human experience.  Since discovering life coaching in 2006, work that is truly aligned with my purpose, I pivoted and have been supporting others both individually and in groups.  

I help empaths and sensitive souls stop people pleasing, find their voice and feel confidence in their relationships.  I value connection, sharing lived wisdom and facilitating spaces where people can show up as their true selves, heal and learn to thrive.

www.rosstayler.com
www.facebook.com/rosstaylerguidance
www.instagram.com/rosstaylerguidance
www.youtube.com/@rosstaylerguidance


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Every show we create is supported by generous contributions. If this episode inspired you, please consider helping us continue the work—with a one-time gift or an ongoing subscription. Your support truly makes a difference. Thank you. Also, please support Our Forgotten Seniors anthology and help to bring this book to awareness.


IG25-51. Abhinav Jindal, Become a Conscious Creator.


Ignite Your Heart and Soul with Sara Troy and her guest Abhinav Jindal, on air from December 23rd


I am on a mission to empower purpose driven people to create success and fulfillment in all 6 areas of their life. We are all creating our life experiences, whether consciously or unconsciously. I believe every human has the right to become a conscious creator of their own life — to turn dreams into reality. To be who they are meant to be. To do what they are meant to do. To have what they are meant to have. And to experience what they truly wish to experience in this lifetime. I learned how to consciously create my life and now I want to share this skill with everyone. Creating a positive impact in other people’s lives fulfills me.



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Abhinav’s journey into this work began with a single question, what does it take to manifest life? What started as a search for clarity became a deep exploration of the mind and the emotions that shape every choice we make. Along the way, he discovered that transformation is not only about making conscious changes but making changes at the unconscious level. Having lived this shift himself, Abhinav now guides others to experience the same – to release what’s been holding them back and reconnect with a sense of purpose that feels natural, not forced. His approach blends structure with empathy, bringing the science of the mind and the art of human understanding into one seamless process. With years of experience leading companies and developing high-performing teams, he bridges inner fulfilment with growth.

He is the founder of CYDIR (acronym of Convert Your Dreams Into Reality) where he hosts events, community dinners and coaches entrepreneurs with the purpose of guiding them to create success and fulfillment in their life. 

Behind the profession I am a husband, son and brother. I am a person who is excited about the little joys in life. I love driving, listening to music and travel the world. I love connecting with new like-minded people and be friends with them. I am on the journey to create an outstanding life for myself and my loved ones.

CEO & Founder, CYDIR

https://www.cydir.com

https://www.instagram.com/abhinavjindal97

https://calendly.com/aj-cydir/discovery-call


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Every show we create is supported by generous contributions. If this episode inspired you, please consider helping us continue the work—with a one-time gift or an ongoing subscription. Your support truly makes a difference. Thank you. Also, please support Our Forgotten Seniors anthology and help to bring this book to awareness.


IG25-51. Sarah Elkins HUman Meets BEinG


Igniter Your Heart and Soul with Sara Troy and her guest Sarah Elkins, on air from December 23rd

I’m here to lead spaces where people meet themselves honestly, authentically, and without performance. My purpose is rooted in sharing conscious conversation, testimony, and embodied empowerment; supporting the integration of lived experience by shifting wounds into wisdom and turning pain into purpose—not through perpetuating healing cycles, but through presence, choice, and embodiment. I believe real transformation doesn’t come from fixing ourselves, but from being grounded in the body, witnessed in truth, and learning to listen to what the heart already knows while remembering who we are. Through speaking, sound, story, and dialogue, I guide people back into their own authority, clarity, and capacity to lead their lives from the inside out. When embodiment leads, the heart ignites and life begins to reorganize around what’s real.



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My journey began in early childhood and at the age of 15, I created a prophetic painting reflecting a collective shift in consciousness toward the heart—something I wouldn’t discover until years later. While this path has been unfolding my entire life, it became more intentional in 2006 as I began exploring embodiment, conscious awareness, and the integration of spirituality into everyday life. In 2016 I became a Reiki Master, earned multiple certifications including Theta Healing, and developed a body of work that weaves conscious conversation, sound toning, singing, and intuitive transmission. I am also an international best-selling published author, sharing insights rooted in lived experience, testimony, and embodied wisdom.

I also work with individuals and leaders who value depth, integrity, and real-world integration. I serve as a trusted advisor with the Millionaire Lifestyle Path, helping connect heart-centered coaching, retreat and travel leaders with everyday heart-led millionaires—supporting aligned prosperity, mutual growth, and legacy-building. Behind the work, I believe success and spirituality are not separate, and that the most meaningful impact is created when purpose, presence, and embodiment lead the way.

HUmanMeetsBEinG.com

https://www.facebook.com/SarahElkins.HUmanMeetsBEinG

www.threads.com/@human_meets_being

www.instagram.com/human_meets_being

www.youtube.com/@GenesisRosePriestess


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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation and subscribe. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


BB25-49. Carl Richards, Your Podcasting


Building our business show with Sara Troy and her guest Carl Richards, on air from December 9th

My message is simple. Everyone has a voice…though many of us are afraid to use it. For the first 12 years of my life, I wrestled with a debilitating stutter, that silenced me. It was easier to be quieter than speak up. I learned in speech therapy the only person in control of your speech is YOU! Very powerful. I went on to enjoy a 25 year career in radio broadcasting, now a podcast strategist. 




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As stated above, I started in radio broadcasting. Really I wanted to be an actor…but for every actor who makes it, there are thousands working drive thru asking if you want fries with that. I figured starting in the media would be a good ‘bridge’ to becoming an actor. Loved the radio world so much, didn’t want to leave. Did a lot of community theatre when I wasn’t on air. When my radio career ended during the pandemic, I chose self employment (full-time…already had a part time speaker training gig) to help coaches, consultants and other subject matter experts launch world class podcasts. 

https://podcastsolutionsmadesimple.com
https://www.facebook.com/carl.richards.148

.linkedin.com/in/carl-richards-podcast-solutions-made-simple

https://www.instagram.com/podcastsolutionsmadesimple


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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.