Building Your Business current show

 BB26-08. Bob Lambert’s Human 2 Human

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Building Your Business with Sara Troy and her guest Bob Lambert, on air from February 24th

 Human-Centered Business Insights; Trusted Leadership, Communication & Presentation skills, Emerging Leader/Manager upskilling

Why & What We Do
We believe every person brings unique talents and gifts, and that organizations thrive when leaders earn trust and put people first. At Human2Human, we draw on decades of leadership experience to foster individual growth, confidence, clear communication, and authentic engagement—because the one competitive advantage no one can replicate is your people. We connect people-first companies with trusted partners who help teams and cultures grow, flourish, and excel, always focusing on listening before selling and aligning solutions with your values and goals.

How We Work & Who We Serve
Our human-centered approach places trust, clarity, and growth at the heart of how work gets done. We rigorously vet every partner, selecting only those with proven results and years of successful collaboration—to create strategic, lasting partnerships, not surface-level introductions. Through honest conversations, tough questions, and real human insights, we help organizations address challenges like trust-building, communication, engagement, leadership development, retention, and collaboration. We work primarily with executive leaders in mid-market, privately held companies ($10–50M revenue) and peer group leaders who are committed to elevating performance through trust, communication, and people-centered leadership.

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Executive Leadership & Business Impact
Bob Lambert is a dynamic, high-energy executive with more than 40 years of experience in strategic business development, marketing, and sales across Global 50 and Fortune 500 companies. He has founded five successful startups, generated millions in revenue, and driven sustained profit growth across diverse industries including automotive, consumer goods, financial services, technology, retail, manufacturing, and professional services. His client portfolio spans globally recognized brands, reflecting both breadth and depth of leadership, market insight, and execution.

Human-Centered Leadership & Influence
Alongside his corporate success, Bob has hosted Faith Marketplace for 11 years on AM 1160 and major podcast platforms, interviewing over 900 Christian business leaders and faith-and-work ministries nationwide. A 2019 Chicago Daily Herald Entrepreneurial Excellence Lifetime Achievement Award recipient, he founded Human2Human LLC in 2025 to connect people-first organizations with trusted partners focused on leadership, trust, communication, and emerging leader development. Known for listening before selling, Bob builds long-term, high-impact partnerships, speaks at leading business schools and conferences, serves on multiple boards, and brings grounded leadership shaped by his education in advertising and marketing and service in the U.S. Navy.

He is married to his bride, Marty, has three adult children, and is blessed with four grandchildren.  

Co-Author: “Put the WIN back in your SALES.”  

H2H Website

LinkedIn

 Bob@human2humanllc.com 

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Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB26-08. Ai Paradigm Shift with Eddy Balaya

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Building Your Business with Sara Troy and her guest Eddy Balaya, on air from February 24th

AI a shiny object or a paradigm shift

“The speed at which AI is evolving is truly exponential — far faster than the human mind can comfortably process or adapt to. For many, it feels overwhelming, uncertain, and even intimidating. That is why my mission is to help business owners and executive leaders shift their mindset, so they can approach AI not from fear, but from clarity, curiosity, and strategic intention.

It isn’t about trying to learn everything or chasing every new tool. It’s about understanding where to focus — what truly matters, what will have lasting impact, and how to integrate AI in ways that strengthen human insight, creativity, and leadership.

Through my work, I hope to debunk common myths, reduce unnecessary anxiety, and offer practical tips and simple frameworks that leaders can apply today, tools that help them make informed decisions, stay adaptable, and lead confidently in this rapidly changing landscape.”

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I’ve taken more than a few leaps of faith in my life—and I’m grateful for every one of them. Born in India as a French citizen, I grew up in Pondicherry, attending a French school where my accent shaped how I’d speak every language after. In 2006, I moved to France for my studies and began working. My first IT job came right after I admitted I didn’t know how to install antivirus software. From there, I went from sales to leading global network infrastructure for a multinational company, working with telecom giants like NTT, Tata, and Orange.

While friends were settling down, I felt pulled toward something more. In 2017, I immigrated to Canada with nothing but two suitcases and no safety net—delivering food on a bike to start over. By 2019, I was back in a leadership role at a major financial firm. A year later, I lost the home I was about to buy after an unexpected layoff. That loss led me to co-found an IT company, which ultimately didn’t work out, leaving me in debt and sleeping in my Honda Civic. I regrouped, restarted, and in 2021, launched what is now Datasphere Dynamics.

I landed a long-term contract with a U.S. Tech firm, bought a house, and rebuilt—but once again, the role ended during a company reorg. This time, instead of going back, I chose to go all in on my own path, investing in coaching and mentorship to turn Datasphere into a business that truly reflects my purpose: helping business owners take control of their tech with the clarity and confidence they deserve.

FIND EDDY’S LAST SHOW WITH SARA ON CYBER SECURITY HERE

www.dataspheredynamics.com

https://linktr.ee/eddybalaya

eddy@datasphereit.ca

www.linkedin.com/in/iameddy

www.youtube.com/@DatasphereDynamics

www.tiktok.com/@datasphere.dynami

www.instagram.com/dataspheredynamics

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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation and subscription. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB26-06. Tina Baxter’s Nurse Shark Academy

Self Discovery Wisdom Podcast

Building your business with Sara Troy and her guest Tina Marie Baxter, on air from February 10th

My journey as an entrepreneur began with a side hustle. I started as a broke nursing student who needed extra cash so I taught CPR classes. I did not know anything about corporate contracts, cash flow, or marketing. It wasn’t until years later that I understood what being an entrepreneur meant and how nurses make excellent entrepreneurs.

As nurse business owners, many of us are used to following the rules, checking the boxes, and doing everything “by the book.” But in business, leadership looks different. It’s about courage — taking risks, making hard decisions, and standing firm in your vision.

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Mrs. Baxter is an advanced practice registered nurse and a board certified gerontological nurse practitioner through the American Nurse Credentialing Center (ANCC), who resides in Anderson, Indiana. Mrs. Baxter has been a registered nurse for over twenty years and a nurse practitioner for 18 years. She is the owner of Baxter Professional Services, LLC, a consulting firm which provides legal nurse consulting services for attorneys and insurance professionals; wellness and chronic disease management coaching; and customized educational and operational resources to healthcare organizations. She is the founder of The Nurse Shark Academy where she coaches nurses to launch and scale their businesses and host of The Nurse Shark Academy Show. She is a public speaker and has spoken on numerous topics on a national level. She is a contributor to articles on electronic and print media such as Entrepreneur.com, The Minority Nurse, Authority Magazine, Medium, LinkedIn, as well as a guest on numerous podcasts.

Free Gift Use promo code ACTION to get e-book for free

https://www.thenursesharkacademy.biz/products

Let’s be honest — comfort zones don’t create impact.

If you want to grow sustainably, you must lead courageously. Here are 3 ways to start:

 1. Raise Your Standards (and Your Prices)
Your experience and expertise deserve compensation that reflects your value. Review your rates and increase them by 10–20% for new clients — confidently, not apologetically.

 2. Set Boundaries That Protect Your Energy
Your time is your most valuable asset. Identify one boundary you’ve neglected — like limiting after-hours client messages — and start enforcing it this week.

 3. Make One Bold Move Toward Expansion
Growth requires boldness. Whether it’s hiring support, launching a new program, or stepping into visibility, do it even if you’re scared. Courage comes before confidence.

You didn’t start this business playing it small. You started to make an impact.

 What courageous move are you making this month?

https://www.thenursesharkacademy.biz

https://www.baxterprofessionalservices.com/contact-us

https://www.youtube.com/@thenursesharkacademy

https://www.baxterprofessionalservices.com/podcast-2

https://www.facebook.com/thenursesharkacademy

https://www.instagram.com/baxterprofserv

https://www.linkedin.com/company/the-nurse-shark-academy

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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation and subscribe. Thank you.

Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

Who Is Your Brand Really For? Hank Eder #BB 26-02.

Self Discovery Wisdom Podcast

Building Your Business with Sara Troy and her guest Hank Eder, on air from January 13th

Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?

These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?

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Hank Eder began his career as a news reporter, and over nearly five decades gained experience in graphics design, advertising, marketing and public relations. When he approached 40, he wanted to “give back,” and spent 13 years teaching print and broadcast journalism in public schools both in South Florida and North Carolina. When he left the school system, he went back to his roots and started his current “incarnation” in 2011. Having worn all the hats over the years, he now is chief instigator at Hank Eder Branding, Marketing, and Web Design, a “one-stop shop,” specializing in customer-driven branded content writing to demonstrate clearly how you serve your target audience with authenticity.

https://hankeder.com

hank@hankeder.com
www.facebook.com/heder1
www.linkedin.com/in/hankeder
www.tiktok.com/@hankeder

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Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB25-49. Carl Richards, Your Podcasting

Self Discovery Wisdom Podcast

Building our business show with Sara Troy and her guest Carl Richards, on air from December 9th

My message is simple. Everyone has a voice…though many of us are afraid to use it. For the first 12 years of my life, I wrestled with a debilitating stutter, that silenced me. It was easier to be quieter than speak up. I learned in speech therapy the only person in control of your speech is YOU! Very powerful. I went on to enjoy a 25 year career in radio broadcasting, now a podcast strategist. 

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As stated above, I started in radio broadcasting. Really I wanted to be an actor…but for every actor who makes it, there are thousands working drive thru asking if you want fries with that. I figured starting in the media would be a good ‘bridge’ to becoming an actor. Loved the radio world so much, didn’t want to leave. Did a lot of community theatre when I wasn’t on air. When my radio career ended during the pandemic, I chose self employment (full-time…already had a part time speaker training gig) to help coaches, consultants and other subject matter experts launch world class podcasts. 

Free Gift or Offer (optional) 30 minute podcast strategy session with me (same link as the website above…and hit GET STARTED)

https://podcastsolutionsmadesimple.com
https://www.facebook.com/carl.richards.148

.linkedin.com/in/carl-richards-podcast-solutions-made-simple

https://www.instagram.com/podcastsolutionsmadesimple

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BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.