BB26-13. Gayle Marie Morrison & The Clarity Compass 


Building your business with Sara Troy and her guest Gayle Marie Morrison, on air from March 31st

Messaging Alchemy: Turning Your Story into a Business Magnet”
Every entrepreneur has a story, but few know how to craft it into a message that moves people to action. This episode unpacks the psychology and heart behind storytelling in business, how to turn your lessons, experiences, and even struggles into magnetic brand messaging that converts.
Your story is not just your past; it’s your positioning power. When told strategically, it transforms from a narrative into your most valuable marketing asset.

My “why” has always been rooted in transformation. I help purpose-driven entrepreneurs find their voice, own their story, and build businesses that reflect who they truly are. Through my own journey, I’ve learned that visibility without alignment leads to burnout, but when your message mirrors your mission, it becomes magnetic. Over the years, I’ve evolved from simply creating marketing strategies to guiding others through clarity, confidence, and conscious communication. What drives me now is witnessing that moment when someone realizes they can lead, serve, and prosper without compromising their authenticity. My work is about helping people be seen for who they are, not just what they sell, because that’s where true business growth and impact begin.



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As a dynamic Certified Marketing Strategist, Consultant, Coach, and Speaker, I thrive at the intersection of innovation and communication. With a passion that ignites change, I have dedicated my career to helping businesses and individuals catapult their brand visibility, engage with their target audiences more effectively, and drive unprecedented growth. Leveraging cutting-edge strategies, I tailor unique solutions that resonate with each client’s specific needs, ensuring they not only meet but exceed their marketing goals. My approach is holistic, combining analytical rigor with creative flair, making complex concepts accessible and transformative. Whether leading high-impact workshops, delivering keynote speeches that inspire, or providing one-on-one coaching sessions, I am committed to empowering others to achieve their full potential. Let’s make your marketing message not just seen, but felt; not just heard, but experienced. Together, we can turn your vision into reality

The Clarity Compass Workbook is a focused action guide that helps business owners get crystal clear on what they’re selling this season, who it’s for, and how to present it in a way that converts. It walks them step-by-step through defining their most profitable offer, shaping a compelling holiday hook, mapping the path from content to checkout, and choosing the right lead magnet and bonus to create urgency. It also includes a 72-hour visibility plan so they know exactly what to post next, where, and why. The goal is simple: no more guessing, no more “post and pray”, just a clean, confident plan they can use immediately to start driving sales.


www.StayBookedSolid.com

LinkedIn.com/in/GayleMarie-tmc 

www.facebook.com/themarketingconsultant77

 www.facebook.com/GayleMarie.5855


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BB26-12. Karin Knechts ‘Dare to Ignite Your Dreams’


Building your business with Sara Troy and her guest Karin Knecht, CPC, ELI-MP, CCXE, on air from March 24th

Karin partners with leaders and organizations who want to leverage cultural differences and cultivating meaningful relationships that lead to success. In her book ‘Dare to Ignite Your Dreams’, she shares stories and experiences she had in different countries and how she overcame challenges. She’s an Energy Leadership coach who helps others shift their perspective so they can stop reacting and start responding – focusing on opportunities and win-win outcomes.



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Karin is a global citizen who brings a unique perspective to leadership—blending German efficiency, British finesse, and an American can-do mindset. With more than twenty years of experience and a life journey spanning three countries, she has become a trusted partner to leaders seeking clarity, growth, and meaningful impact.

Guided by her purpose, “Making a difference—one leader at a time,” and fueled by her superpower of positivity, Karin empowers leaders to embrace authenticity, curiosity, and confidence as they step more fully into their leadership.


Energy Awareness Log: Energy-Awareness-Log-Final-2.pdf

www.DunamisC.com 

https://www.linkedin.com/in/karinknecht 

https://www.facebook.com/profile.

https://instagram.com/coachkarinknecht

https://www.youtube.com/@Karin.DunamisC


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Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


 BB26-08. Bob Lambert’s Human 2 Human


Building Your Business with Sara Troy and her guest Bob Lambert, on air from February 24th

 Human-Centered Business Insights; Trusted Leadership, Communication & Presentation skills, Emerging Leader/Manager upskilling

Why & What We Do
We believe every person brings unique talents and gifts, and that organizations thrive when leaders earn trust and put people first. At Human2Human, we draw on decades of leadership experience to foster individual growth, confidence, clear communication, and authentic engagement—because the one competitive advantage no one can replicate is your people. We connect people-first companies with trusted partners who help teams and cultures grow, flourish, and excel, always focusing on listening before selling and aligning solutions with your values and goals.

How We Work & Who We Serve
Our human-centered approach places trust, clarity, and growth at the heart of how work gets done. We rigorously vet every partner, selecting only those with proven results and years of successful collaboration—to create strategic, lasting partnerships, not surface-level introductions. Through honest conversations, tough questions, and real human insights, we help organizations address challenges like trust-building, communication, engagement, leadership development, retention, and collaboration. We work primarily with executive leaders in mid-market, privately held companies ($10–50M revenue) and peer group leaders who are committed to elevating performance through trust, communication, and people-centered leadership.



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Executive Leadership & Business Impact
Bob Lambert is a dynamic, high-energy executive with more than 40 years of experience in strategic business development, marketing, and sales across Global 50 and Fortune 500 companies. He has founded five successful startups, generated millions in revenue, and driven sustained profit growth across diverse industries including automotive, consumer goods, financial services, technology, retail, manufacturing, and professional services. His client portfolio spans globally recognized brands, reflecting both breadth and depth of leadership, market insight, and execution.

Human-Centered Leadership & Influence
Alongside his corporate success, Bob has hosted Faith Marketplace for 11 years on AM 1160 and major podcast platforms, interviewing over 900 Christian business leaders and faith-and-work ministries nationwide. A 2019 Chicago Daily Herald Entrepreneurial Excellence Lifetime Achievement Award recipient, he founded Human2Human LLC in 2025 to connect people-first organizations with trusted partners focused on leadership, trust, communication, and emerging leader development. Known for listening before selling, Bob builds long-term, high-impact partnerships, speaks at leading business schools and conferences, serves on multiple boards, and brings grounded leadership shaped by his education in advertising and marketing and service in the U.S. Navy.

He is married to his bride, Marty, has three adult children, and is blessed with four grandchildren.  


H2H Website

LinkedIn

 Bob@human2humanllc.com 


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Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


BB26-08. Ai Paradigm Shift with Eddy Balaya


Building Your Business with Sara Troy and her guest Eddy Balaya, on air from February 24th

AI a shiny object or a paradigm shift

“The speed at which AI is evolving is truly exponential — far faster than the human mind can comfortably process or adapt to. For many, it feels overwhelming, uncertain, and even intimidating. That is why my mission is to help business owners and executive leaders shift their mindset, so they can approach AI not from fear, but from clarity, curiosity, and strategic intention.

It isn’t about trying to learn everything or chasing every new tool. It’s about understanding where to focus — what truly matters, what will have lasting impact, and how to integrate AI in ways that strengthen human insight, creativity, and leadership.

Through my work, I hope to debunk common myths, reduce unnecessary anxiety, and offer practical tips and simple frameworks that leaders can apply today, tools that help them make informed decisions, stay adaptable, and lead confidently in this rapidly changing landscape.”



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I’ve taken more than a few leaps of faith in my life—and I’m grateful for every one of them. Born in India as a French citizen, I grew up in Pondicherry, attending a French school where my accent shaped how I’d speak every language after. In 2006, I moved to France for my studies and began working. My first IT job came right after I admitted I didn’t know how to install antivirus software. From there, I went from sales to leading global network infrastructure for a multinational company, working with telecom giants like NTT, Tata, and Orange.

While friends were settling down, I felt pulled toward something more. In 2017, I immigrated to Canada with nothing but two suitcases and no safety net—delivering food on a bike to start over. By 2019, I was back in a leadership role at a major financial firm. A year later, I lost the home I was about to buy after an unexpected layoff. That loss led me to co-found an IT company, which ultimately didn’t work out, leaving me in debt and sleeping in my Honda Civic. I regrouped, restarted, and in 2021, launched what is now Datasphere Dynamics.

I landed a long-term contract with a U.S. Tech firm, bought a house, and rebuilt—but once again, the role ended during a company reorg. This time, instead of going back, I chose to go all in on my own path, investing in coaching and mentorship to turn Datasphere into a business that truly reflects my purpose: helping business owners take control of their tech with the clarity and confidence they deserve.

FIND EDDY’S LAST SHOW WITH SARA ON CYBER SECURITY HERE


https://linktr.ee/eddybalaya

eddy@datasphereit.ca

www.linkedin.com/in/iameddy

www.youtube.com/@DatasphereDynamics

www.tiktok.com/@datasphere.dynami

www.instagram.com/dataspheredynamics


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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation and subscription. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


BB26-06. Tina Baxter’s Nurse Shark Academy


Building your business with Sara Troy and her guest Tina Marie Baxter, on air from February 10th

My journey as an entrepreneur began with a side hustle. I started as a broke nursing student who needed extra cash so I taught CPR classes. I did not know anything about corporate contracts, cash flow, or marketing. It wasn’t until years later that I understood what being an entrepreneur meant and how nurses make excellent entrepreneurs.

As nurse business owners, many of us are used to following the rules, checking the boxes, and doing everything “by the book.” But in business, leadership looks different. It’s about courage — taking risks, making hard decisions, and standing firm in your vision.



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Mrs. Baxter is an advanced practice registered nurse and a board certified gerontological nurse practitioner through the American Nurse Credentialing Center (ANCC), who resides in Anderson, Indiana. Mrs. Baxter has been a registered nurse for over twenty years and a nurse practitioner for 18 years. She is the owner of Baxter Professional Services, LLC, a consulting firm which provides legal nurse consulting services for attorneys and insurance professionals; wellness and chronic disease management coaching; and customized educational and operational resources to healthcare organizations. She is the founder of The Nurse Shark Academy where she coaches nurses to launch and scale their businesses and host of The Nurse Shark Academy Show. She is a public speaker and has spoken on numerous topics on a national level. She is a contributor to articles on electronic and print media such as Entrepreneur.com, The Minority Nurse, Authority Magazine, Medium, LinkedIn, as well as a guest on numerous podcasts.


Let’s be honest — comfort zones don’t create impact.

If you want to grow sustainably, you must lead courageously. Here are 3 ways to start:

 1. Raise Your Standards (and Your Prices)
Your experience and expertise deserve compensation that reflects your value. Review your rates and increase them by 10–20% for new clients — confidently, not apologetically.

 2. Set Boundaries That Protect Your Energy
Your time is your most valuable asset. Identify one boundary you’ve neglected — like limiting after-hours client messages — and start enforcing it this week.

 3. Make One Bold Move Toward Expansion
Growth requires boldness. Whether it’s hiring support, launching a new program, or stepping into visibility, do it even if you’re scared. Courage comes before confidence.

You didn’t start this business playing it small. You started to make an impact.

 What courageous move are you making this month?


https://www.thenursesharkacademy.biz

https://www.baxterprofessionalservices.com/contact-us

https://www.youtube.com/@thenursesharkacademy

https://www.baxterprofessionalservices.com/podcast-2

https://www.facebook.com/thenursesharkacademy

https://www.instagram.com/baxterprofserv

https://www.linkedin.com/company/the-nurse-shark-academy


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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation and subscribe. Thank you.

Please support Our Forgotten Seniors anthology and help to bring this book to awareness.