Choose Positive Living with Sara Troy and her guest Jerry Giordano, on air from March 18th
With personal insights and a lot of humor, Jerry talks about why we do what we do and how it’s sabotaging our relationships and ourselves. Jerry has put his 7-word philosophy into practice by interviewing over 200 people from the ages of thirteen to ninety-four.
He had tried everything—every form of therapy, seminar, retreat, life coach, past-life regression, psychic reading, and self-help book available—but no matter how much he learned or how many breakthroughs he thought he had, the same emptiness remained. It wasn’t until he hit rock bottom, losing his mother to cancer and watching his fiancée walk away in the span of weeks, that he realized something profound: everything he had been doing was a left-brained approach—logic trying to fix an emotional wound. No amount of analysis could resolve what was buried deep in his unconscious. It was through mindfulness and meditation that he finally saw the truth—his easygoing, people-pleasing persona wasn’t who he really was; it was a mask, one he had worn for so long that even he had mistaken it for his true self. That’s when he discovered the 7 Words approach, a method that led him to uncover the unconscious story running his life. For the first time, he wasn’t just treating symptoms—he was rewriting the script that had been controlling him all along.
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Jerry Giordano is an award-winning advertising and branding copywriter as well as a creative director who has lived and worked in New York City, Chicago, Los Angeles, Austin, and Dallas. He has worked for some of the largest advertising agencies in the world, including Ogilvy and J. Walter Thompson. He was also the in-house Creative Director for the National Football League (NFL) and has helped propel an impressive array of powerhouse brands including Duracell, Kraft Foods, American Express, Maxwell House Coffee, Philip Morris Corporate, Fox Studios, Food & Wine Magazine, International Paper, the United Way, Hardees, the British Tourism Authority, the Los Angeles Philharmonic, and countless others.
Being a polymath with an unquenchable curiosity has led Jerry to become a keen observer of the human psyche and the ensuing behaviors. Typically, his work starts with the notion that “he knows nothing,” which allows him to consider everything—sifting through content to find the gem. Jerry is a collector, inspector, and connector of dots, which he credits to much of his success as an advertising creative and the author of Your 7 Words to a Happier You. Jerry was a co-producer of one of the world’s first TEDx events, has penned four screenplays—including a top 10 finalist at the SLAMDANCE film festival—studied sketch comedy professionally at Second City in Chicago, and has performed sketch comedy in NYC and regularly on the main stage at the Comic Strip in LA.
He collects quotes and old cameras, photographs manhole covers (street art) from around the world, and is obsessed with the JFK assassination (which he will gladly discuss ad nauseam over a scotch or coffee). Jerry also meditates regularly. Though originally from New Jersey, he now lives in the moment.
“As a psychotherapist, introducing a number of clients to their 7 Words has been an effective tool for uncovering their unconscious stories and circumventing their sabotaging lifelong patterns. The discovery of my own words was the breakthrough I was unknowingly in search of for decades! Jerry’s writing exudes an uncommon vulnerability, clarity and authenticity, and this book takes self-help/self-discovery to a transcendent level.”— Melissa D. Borski, MRC, CFRC, LPC
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