Building Your Business with Sara Troy and her guest Hank Eder, on air from January 13th
Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?
These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?
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Hank Eder began his career as a news reporter, and over nearly five decades gained experience in graphics design, advertising, marketing and public relations. When he approached 40, he wanted to “give back,” and spent 13 years teaching print and broadcast journalism in public schools both in South Florida and North Carolina. When he left the school system, he went back to his roots and started his current “incarnation” in 2011. Having worn all the hats over the years, he now is chief instigator at Hank Eder Branding, Marketing, and Web Design, a “one-stop shop,” specializing in customer-driven branded content writing to demonstrate clearly how you serve your target audience with authenticity.
hank@hankeder.com
www.facebook.com/heder1
www.linkedin.com/in/hankeder
www.tiktok.com/@hankeder
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