Building a Business shows

Who Is Your Brand Really For? Hank Eder #BB 26-02.

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Building Your Business with Sara Troy and her guest Hank Eder, on air from January 13th

Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?

These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?

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Hank Eder began his career as a news reporter, and over nearly five decades gained experience in graphics design, advertising, marketing and public relations. When he approached 40, he wanted to “give back,” and spent 13 years teaching print and broadcast journalism in public schools both in South Florida and North Carolina. When he left the school system, he went back to his roots and started his current “incarnation” in 2011. Having worn all the hats over the years, he now is chief instigator at Hank Eder Branding, Marketing, and Web Design, a “one-stop shop,” specializing in customer-driven branded content writing to demonstrate clearly how you serve your target audience with authenticity.

https://hankeder.com

hank@hankeder.com
www.facebook.com/heder1
www.linkedin.com/in/hankeder
www.tiktok.com/@hankeder

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Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB25-49. Carl Richards, Your Podcasting

Self Discovery Wisdom Podcast

Building our business show with Sara Troy and her guest Carl Richards, on air from December 9th

My message is simple. Everyone has a voice…though many of us are afraid to use it. For the first 12 years of my life, I wrestled with a debilitating stutter, that silenced me. It was easier to be quieter than speak up. I learned in speech therapy the only person in control of your speech is YOU! Very powerful. I went on to enjoy a 25 year career in radio broadcasting, now a podcast strategist. 

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As stated above, I started in radio broadcasting. Really I wanted to be an actor…but for every actor who makes it, there are thousands working drive thru asking if you want fries with that. I figured starting in the media would be a good ‘bridge’ to becoming an actor. Loved the radio world so much, didn’t want to leave. Did a lot of community theatre when I wasn’t on air. When my radio career ended during the pandemic, I chose self employment (full-time…already had a part time speaker training gig) to help coaches, consultants and other subject matter experts launch world class podcasts. 

Free Gift or Offer (optional) 30 minute podcast strategy session with me (same link as the website above…and hit GET STARTED)

https://podcastsolutionsmadesimple.com
https://www.facebook.com/carl.richards.148

.linkedin.com/in/carl-richards-podcast-solutions-made-simple

https://www.instagram.com/podcastsolutionsmadesimple

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BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB25-49. Ocean & Deb Drummond Enterprises

Self Discovery Wisdom Podcast

Building Your Business with Sara Troy and her guest Deb Drummond and Ocean, on air from December 9th

Go behind the scenes of entrepreneurship as Deb and Ocean open up about the realities of building a family business from the ground up — the triumphs, the late-night problem-solving, and the relentless belief that keeps them moving forward. Discover how they’ve learned to balance being partners in life and partners in enterprise, navigating challenges with creativity, communication, and a deep commitment to their shared purpose.

It’s a candid look at what it truly takes to grow a business with the people you love — the harmony, the contradictions, and the beautiful evolution that happens along the way.

We’re always happy to share anything entrepreneurial that might support others on this journey. We’ve just taken stock of the past year — acknowledging the wins, honoring the lessons, and using both to shape our 2026 agenda with clarity and optimism.

So consider this a behind-the-scenes look at what the process really feels like: the pivots, the proud moments, the messy middle, and the growth that comes from staying committed through it all. If our experiences can help someone else navigate their own path with a little more confidence and direction ?, then we’re absolutely here for it.

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FIND ALL DEB’S SHOWS WITH SARA AND INFO HERE

https://debdrummond.com/womens-channel

FIND THE BOOK AND SOME OF THE AUTHORS SHOWS HERE

natsukashii ink

https://natsukashiiink.world

www.instagram.com/natsukashiiink_nii

www.tiktok.com/@natsukashiiink_

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Every show we create is supported by generous contributions. If this episode inspired you, please consider helping us continue the work—with a one-time gift or an ongoing subscription. Your support truly makes a difference. Thank you. Also, please support Our Forgotten Seniors anthology and help to bring this book to awareness.

BB25-46. Matt Rouse – Will AI Take My Job? 

Self Discovery Wisdom Podcast

Building Your Business with Sara Troy and her guest Matthew M. Rouse, on air from November 18th

When I started doing research for my own company, I found out that AI was going to potentially kill our business if we didn’t make changes soon… very soon! So we pivoted our business (so far so good) but also I found that no one in the business world was seeing what I was seeing, so I wrote the book, Will AI Take My Job?

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Matt is the host of the Digital Marketing Masters Podcast and author of eight books on topics important to small businesses and business owners. He is the co-founder of Hook DM and Hook DM Canada, SMB Autopilot.

Matt started out decades ago working for several Fortune 500 organizations, contracting in IT for marketing groups at companies like Intel, Nike, and Shaw Communications. After crowdfunding his first book, Crush SEO, he followed that up with several Amazon Category Bestsellers, including his first two AI-related books of the same name, “Will AI Take My Job?”.

AMAZON

https://matthewrouse.com

https://www.linkedin.com/in/mattmrouse

FIND ALL OUR INSPIRING SHOWS HERE

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BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation, if you enjoyed this show, please support us here with either a one-time donation or subscribe and support, thank you. And please support Our Forgotten Children’s anthology and help to bring this book into production.

BB25.43. Robert Butwin & Street Smart Success

Self Discovery Wisdom Podcast

Building Your Business with Sara Troy and her guest Robert Butwin, on air from October 28th

As a best-selling author, speaker, and elite Networker, he is known for his expertise in turning entrepreneurial visions into reality. As the author of Street Smart Networking and an educational content creator, his insights have appeared in professional trade journals. With a proven record as a top income earner committed to helping others succeed, Robert’s influence reaches across Europe and Asia, where he mentors entrepreneurs in building meaningful connections and speeding up their success. In 2009, he was inducted into the MLMIA Hall of Fame for his contributions to the industry. Robert’s strategic guidance focuses on virtual networking, the 8 Ps of a prosperous life, and 13 keys for Business Success for entrepreneurs navigating today’s dynamic business landscape.

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AMAZON

https://jfa.tips/StreetSmartNetworking

https://jfa.tips/StreetSmartNetworking

https://www.linkedin.com/in/robertbutwin

butwin@gmail.com

Calendly.com/butwin

FIND ALL OUR INSPIRING SHOWS HERE

Discover the sites we share on linktr.ee/saratroy

BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation, if you enjoyed this show, please support us here with either a one-time donation or subscribe and support, thank you. And please support Our Forgotten Children’s anthology and help to bring this book into production.