BB25-40. Dianne Crampton. Stories Shift Leadership


Building your business with Sara Troy and her guest Dianne Crampton, on air from October 7th

On this episode, we welcome Dianne Crampton, founder of the TIGERS 6 Principles and president of TIGERS Success Series. Dianne is the author of Becoming TIGERS: Leading Your Team to Success. In this unique leadership parable—crafted in the tradition of Native American storytelling—Dianne weaves a story within a story. At its heart is a father whose job is on the line because his well-intentioned passion comes out as shouting and micromanagement. His struggle mirrors a parable about two tiger brothers—one who inspires and coaches his diverse tribe, and another who rules with surliness and control. Dianne explores how stories gently shift mindsets and open leaders to real change, offering a fresh path away from toxic behaviors and toward collaborative, high-trust leadership. She also shares her vision for pairing Becoming TIGERS with the TIGERS Team Wheel game to support school counselors and help address root causes of conflict and even gun violence in schools. Tune in for an unforgettable conversation about the power of story to change how we lead, work, and live together.



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After completing graduate-level research that validated the six principles of high-functioning teams, Dianne Crampton launched TIGERS to help progressive leaders master group process through soft skills that drive innovation and minimize destructive conflict. Her early work focused on guiding companies through post-merger integration, cross-functional team development, and organizational change. Today, she certifies HR leaders, consultants, and coaches in the use of TIGERS resources so they can deliver measurable culture improvements inside their own organizations. Clients often describe her work as “a business in a box,” giving managers and facilitators proven systems to stay relevant and effective in an era when AI is reshaping the workplace.




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Positive Living Vibrations with Sara Troy and her guest Dianne Crampton aired from March 31st/15.

Dianne Crampton founded the TIGERS model for team development and teamwork in 1987. In 1990 she formed TIGERS Success Series to serve motivated leaders and teams looking for collaborative solutions to refine and improve their teamwork.

TIGERS-diagram

She also certifies and licenses HR Professionals in the use of TIGERS Group Development Resources to enhance and improve their teamwork offerings, team building exercises, and team activities.

big_Picture 003Dianne Crampton is one of North America’s leading experts on corporate team culture and is a sought-after executive leadership coach, business consultant, speaker and author.

Crampton is the founder and president of TIGERS Success Series, Inc., a trademarked team culture process that stands for Trust, Interdependence, Genuineness, Empathy, Risk and Success. In her many years of comprehensive research, Crampton discovered that these six values are necessary for building ethical, quality-focused, productive, motivated and enthusiastic groups of people.

For more than 20 years, Crampton has used her TIGERS Success Series to work with motivated leaders and their employees, helping them to consistently achieve goals with high levels of collaboration and teamwork.

She prides herself on being a coach who can help turn a troubled company around. Crampton has a proven track record of cultivating teams composed of employees who care as much about the success of their companies as the owner does.

Through consultation, surveys, games, and other innovative techniques, Crampton teaches companies of all sizes how to evolve from being good to great.  She was instrumental in the effective merger of warehouse club giant Price/Costco, and played a key role in the creation of Northwest Medstar, an ambulance air service.

Crampton has helped hundreds of companies and organizations, from big businesses and nonprofits to small start-ups, improve their productivity, worker satisfaction, and bottom lines.

Crampton is the author of TIGERS Among Us (Three Creeks Publishing 2010) and is a contributor to the 2010 Pfeiffer Annual: Consulting (Wiley 2010). She is also a contributing author in the business anthology, Working Together: Producing Synergy by Honoring Diversity (Berrett Koehler 2001), which includes essays by Mikhail Gorbachev, John O’Neil, Riane Eisler and Norman Lear.

Her work with Native Americans was featured at a United Nations-sponsored conference highlighting a business model that promotes cooperation and excellence in the workplace. Tribal leaders honoured Crampton with eight eagle feathers for her work.

TIGERS Success Series, Inc. was nominated by Merrill Lynch for Inc. Magazine’s entrepreneurial awards and received honourable mention.

Crampton received a bachelor’s degree in Communications from Washington State University and a postgraduate degree in organizational leadership from Gonzaga University. She is also a graduate of the Coach Training Institute.

In her spare time, Crampton is an avid organic gardener who enjoys exploring the world with her husband, Bill. They like to hike in the high desert near their home in Bend, Oregon, and spend time with their family.


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TIGERS® Founder Dianne Crampton


buybookWhat would happen if the employees in your company cared as much about its success as you do? Would this make leadership easier for you?

This book discusses a viable alternative to the command and control business model in which managers are often mystified when their efforts to form teams fall short of the mark.  It advocates an authentic team culture that effectively harnesses in the workplace the individual and collective desire to achieve remarkable results.

TIGERS Licensed Facilitators serve leaders throughout the United States and Canada. Learn how to join the team.

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