Building your business with Sara Troy and her guest Gayle Marie Morrison, on air from March 31st
Messaging Alchemy: Turning Your Story into a Business Magnet” Every entrepreneur has a story, but few know how to craft it into a message that moves people to action. This episode unpacks the psychology and heart behind storytelling in business, how to turn your lessons, experiences, and even struggles into magnetic brand messaging that converts. Your story is not just your past; it’s your positioning power. When told strategically, it transforms from a narrative into your most valuable marketing asset.
My “why” has always been rooted in transformation. I help purpose-driven entrepreneurs find their voice, own their story, and build businesses that reflect who they truly are. Through my own journey, I’ve learned that visibility without alignment leads to burnout, but when your message mirrors your mission, it becomes magnetic. Over the years, I’ve evolved from simply creating marketing strategies to guiding others through clarity, confidence, and conscious communication. What drives me now is witnessing that moment when someone realizes they can lead, serve, and prosper without compromising their authenticity. My work is about helping people be seen for who they are, not just what they sell, because that’s where true business growth and impact begin.
As a dynamic Certified Marketing Strategist, Consultant, Coach, and Speaker, I thrive at the intersection of innovation and communication. With a passion that ignites change, I have dedicated my career to helping businesses and individuals catapult their brand visibility, engage with their target audiences more effectively, and drive unprecedented growth. Leveraging cutting-edge strategies, I tailor unique solutions that resonate with each client’s specific needs, ensuring they not only meet but exceed their marketing goals. My approach is holistic, combining analytical rigor with creative flair, making complex concepts accessible and transformative. Whether leading high-impact workshops, delivering keynote speeches that inspire, or providing one-on-one coaching sessions, I am committed to empowering others to achieve their full potential. Let’s make your marketing message not just seen, but felt; not just heard, but experienced. Together, we can turn your vision into reality
The Clarity Compass Workbook is a focused action guide that helps business owners get crystal clear on what they’re selling this season, who it’s for, and how to present it in a way that converts. It walks them step-by-step through defining their most profitable offer, shaping a compelling holiday hook, mapping the path from content to checkout, and choosing the right lead magnet and bonus to create urgency. It also includes a 72-hour visibility plan so they know exactly what to post next, where, and why. The goal is simple: no more guessing, no more “post and pray”, just a clean, confident plan they can use immediately to start driving sales.
All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.
Sara’s View of Life with Sara Troy. On air from March 31st
I’m going to be doing a series of seven podcasts, one for each decade of my life. The idea came after a conversation the other day about my being 71. I said that 71 feels like just a number, but when you really stop and look back, it represents seven full decades of living. And when I thought about all that had been packed into each one of those decades, I realized there was more than enough there to reflect on, so I decided to do seven shows, each one devoted to a different ten-year span. This first one is about my first decade.
I was born on October 6th, 1954, just after midnight. My mother had gone into labor on the Wednesday before and had apparently said, “Thank God she’s not going to be a Wednesday’s child, because Wednesday’s child is full of woe.” Well, I waited until just after midnight on Wednesday to be born anyway. Looking back, I can smile at that now, because yes, there has certainly been some woe in my life, but whether we can blame Wednesday for it is another matter altogether.
I was told I was a very healthy baby, though my mother said I looked battered and blue when I arrived because the labour had been so long and so difficult. It had become rather desperate, and by morning they were preparing for an operation. But because I was already in the birth canal, it was going to be complicated. A couple of determined midwives apparently stepped in and managed to get me out. My mother, after all that effort, looked at me and said, “All that for that.” I took that to heart later in life when I had my own children. I made a point of holding them, telling them how beautiful they were, welcoming them into the world with love, and speaking positive words over them, because I wanted their first welcome into life to be filled with warmth.
For the first couple of years, I became a happy, plump little girl, which in those days was considered the sign of a healthy baby. But when I was two, the Asian flu hit England hard, and it struck my mother, my father, and me. I became desperately ill, and that illness ignited what would become a lifelong journey with asthma and eczema. My eczema was severe. My mother used to describe it as looking like red-hot pennies had been dropped all over my body. It was inflamed, painful, and miserable. I remember water feeling like acid on my skin when I was in the bath. It would crack in the bends of my fingers, behind my knees, and in the crooks of my arms. In so many photographs from those years, my fingers were bandaged.
The asthma was more dangerous. In those days they did not have the inhalers we know now. There were tablets to calm the lungs, but they took time to work, and when attacks came on they came hard. I would end up in hospital on oxygen, and whenever my mother sensed an attack coming, she would put me to bed, sit me up, bring steam, and tell me stories to calm me down. Sometimes I would be in bed for weeks. People died of asthma back then. I was one of the lucky ones in that I survived, but one of the unlucky ones in that I never outgrew it. It stayed with me and created barriers all through life.
Because I was so often ill, I missed a great deal of school. I struggled with learning, and much later in life I would discover dyslexia and realize I also had learning differences that were never understood at the time. Back then, you were either considered bright or slow, and I was labeled the slow one. But the truth was that I did not learn conventionally. I learned through conversation, participation, repetition, and lived experience. Books did not speak to me in the way people did. I could look at the page and not take it in. So school was always hard, especially because every time I returned from illness, the rest of the class had moved far ahead and I had been left behind.
I began school very young and later went to boarding school just before my ninth birthday, which was quite normal in England then. My brother and sister had both gone earlier than I did, but I was delayed because of my health. I remember my parents leaving me there and not fully understanding what was happening until they were gone. It was a shock. There were girls everywhere, and I had been told I was going to boarding school, but I did not truly understand what that meant until I was there. I got sick there as well, of course, and would be put back to bed. There were good memories too, once I adjusted. There were paddocks, forts, geese chasing us, woodland walks, and the wonderful lesson of learning not to be overwhelmed by the whole journey, but simply to focus on the next step, and then the next.
There were also difficult moments. Some older girls bullied me because of my asthma and what I could not do. Once they dragged me by my ponytail and tried to bury me in a hole like a weed, right outside the principal’s office, where fortunately they were caught. There was loneliness in those years too. At home I was often alone because my brother and sister were away, and at boarding school I sometimes stayed when others went home for weekends. I spent a lot of time by myself, sick in bed or left to my own imagination, and that solitude shaped me deeply. It was in those quiet, isolated times that I believe my inner world became rich. I escaped the white walls of illness and solitude through imagination, through spirit, through inner knowing, and through what I would later understand as my connection to something beyond the ordinary.
My father was also a huge presence in those early years. He had been a fighter pilot, a squadron leader, a yachtsman, a racing car driver, and a businessman. He was a man who had faced danger head on in war, yet after his first heart attack when I was eight, something in him changed. I look back now and wonder how much of that was trauma never spoken about. In those days, men were expected to keep a stiff upper lip and simply carry on. But trauma does not disappear because it is ignored. It settles in the body, in the heart, in the soul. I saw that in him, and I believe that silence around trauma was one of the greatest harms done to so many people of that generation.
My father and I were only just beginning to know one another when illness and life began shifting around us. He was not naturally affectionate, at least not openly, and yet there were moments I treasured. I used to pretend to be asleep at night, because if he thought I was asleep, he would give me a kiss before turning off the light. If he knew I was awake, he would simply tell me to go to sleep. So I waited for that kiss. That small gesture meant everything to me. Sometimes I would just hug him when he came home and he would, on occasion, hold me. Those little scraps of affection became precious.
Despite the illness and loneliness, there were happy memories too. We had a seaside home called Sandylands where we spent weekends and summers. There were beach huts, steps down to the sand, tea rooms, seaside fun, fish and chips, and wonderful family rituals. My father had a boat, and he and my brother would sail while I played on the beach with the dog. We would go for Sunday lunches dressed up in our proper clothes, and Saturdays often meant lining up for warm jam doughnuts from the bakery. Those memories are bright and golden. There was joy there, and freedom, and something deeply British in the rhythm of it all.
There were also all the small, strange memories of childhood that stay with you: forgetting my knickers at school and being mortified, being proud I remembered the words to “Away in a Manger,” sneaking to watch television through the crack of the door and then being terrified to sit on a chair because of something I had seen, riding my bike, pushing my dolls’ pram down the street, wanting to be a mother from the very beginning, and learning that childhood is filled with both delight and bewilderment in equal measure.
When I look back on those first ten years, I see a child who was often sick, often lonely, often misunderstood, and yet also imaginative, observant, affectionate, spiritually open, and already beginning to sense life beyond what others could see. Those years were rocky, no question. There were highs and lows, laughter and struggle, comfort and confusion. But they set the stage. They shaped the resilience, the knowingness, the empathy, and the storyteller I would become.
So this first decade, from birth to ten, was really the foundation. It was the decade of illness, of solitude, of sensitivity, of learning to survive, and of beginning to understand the world in my own unconventional way. And as I revisit it now, I realize just how much those early years influenced everything that came after. The next decade is even more tumultuous, but this one laid the ground. This one began the story.
Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please support Our Forgotten Seniorsanthology and help to bring this book to awareness.
ECO Solution with Sara Troy and her guest Peshang Hama Karim, on air from March 31st.
From 2018-2026 what have changed?
There comes a point where we realize peace isn’t something we find—it’s something we choose. Without it, we live in reaction, division, and exhaustion. With it, we begin to respond with awareness, patience, and intention.
Harmony grows from that peace. It doesn’t mean we all agree, but that we learn to live alongside one another with understanding. Respect becomes the bridge—seeing each other’s value, listening without judgment, and allowing space for different journeys.
And from this way of living, responsibility awakens. We begin to see that this Earth is not just where we live—it is our shared home. When we care for one another, we naturally begin to care for the planet.
Peace within… harmony with others… respect for life… leads us to protect what sustains us all.
Peshang Hama Karim, holding Ph.D. in Environmental Sciences majoring in hydrology at the university of Warsaw. Currently he is working as Events Manager with the Climate High-Level Champions. He previously worked, at the World Meteorological Organization and UNESCO’s Intergovernmental Hydrological Programme. A prolific writer, he has contributed significantly to the scientific discourse on climate issues with many publications and has been a speaker from COP27-COP30 conferences. Co-founding the Jingedosty Environmental Organization from his country which reflects his commitment to local environmental action. His dedication extends to organizing events like UN Conferences from COP26-COP30 in Brazil. He organized Regional Conference of Youth in the Asia and Pacific region back in 2022. He was also one of the organizers of Regional Conference of Youth in the Eastern Europe (Warsaw) back in 2023, and UN Water Conference at the UN headquarter in New York, showcasing his commitment to shaping a sustainable future for the next generations.
Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please support Our Forgotten Seniorsanthology and help to bring this book to awareness.
“Together we can keep Mother Nature Vibrant and Alive.”
In 2013, I took a chance and wrote a book. Little did I know how many doors it would open or how many fascinating people I would meet along the way. Throughout my life’s journey, I have gathered little tidbits of wisdom here and there, and now in my seventies, my treasure chest is full of gems collected from experience and the people I’ve encountered.
Along the way, there have been many wonderful surprises—meeting kindred spirits who have shared their own insights and stories. Together, their gems and mine have created a rich collection of experiences: some funny, some sad, but all offering a unique point of view from each collaborator.
Come along with me through these stories and enjoy a virtual journey into the minds of today’s movers and shakers.
Upon returning to the United States, I used my GI Bill to attend the University of Illinois in Chicago, where I graduated with honors and was inducted into the Phi Kappa Phi Honor Society. After graduation, I worked as an International Trade Specialist and later as a University Instructor. From there, I went on to start my own business in International Trade, eventually retiring when my health began to deteriorate.
During a period of being bedridden, I turned to writing books and articles, which led to an invitation from Sir Richard Branson to participate in conversations about the future of our planet. It was at that point that I began focusing on my advocacy: “Together we can keep Mother Nature Vibrant and Alive.” At present, I am putting together the SFFTG iNews 2026 issue and launching a new children’s book series.
If you were to visit me today, you would likely find Kevin—my husband of 50 years—cooking up a new recipe and maintaining his absolutely maddening focus on World War II, while I would be reading, painting, sewing, or tending to my indoor garden.
Choose Positive Livingwith Sara Troy and her guest Mary Frias, on air from March 10th
I am an Economy Creator at heart, meaning that I have never fully embraced the traditional ways of earning money and having a “job.” Instead, I have followed my interests and desires and have found ways to earn money doing those things. For instance, my first job was as a gymnastics coach at 16 because I loved the sport, and I wanted to teach it to others. This was a focus for me for many years. When I wanted to combine my love of writing with the sport, I started my publishing company (IrisBlu Publishing) by writing and publishing a series of gymnastics books (called Gym Rats).
When my daughter was born, that evolved into opening a gymnastics center with my husband. As I coached and ran the programs, I felt the pull to do something even more. I was doing more than teaching gymnastics; I was teaching important life skills. But beyond that, I was teaching these kids how to believe in themselves. Because I wanted to be better so I could better serve them, I continuously looked to self-development resources to strengthen my coaching. I came across Bob Proctor, and in studying with him and his work, I realized that I had found the missing link: I found that although gymnastics was my path to get to this point, it wasn’t my destination. So in 2021, rather than rebuilding the gym after the pandemic, my husband and I decided to close it down and to go all-in as a personal and professional development consultant. Along with my new podcast and radio show, Economy Creators, I maintain my publishing company, and I use it as a way to further help my clients by publishing my own books, but also by publishing theirs, as well as spotlighting them and other economy creators on my show. I want to keep going to see where this journey takes me; I’m always listening to my intuition to guide me, following my desires.
The person behind the business is just as important as the person in the business. I believe in creating a YOU-shaped economy, one with each human being at its center. So a part of my economy, besides my businesses is that I’m a wife (husband, Marc) and mother of one daughter (Lola). I have adored horses since I was a child before I manifested my first pony, and now we own two horses now and spend every morning with them at the barn. We all eat a plant-based diet and have been for 12 years now.
Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please support Our Forgotten Seniorsanthology and help to bring this book to awareness.
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