ECO22-18 Lisa D. Foster is the ‘Bag Lady,’


ECO Solutions with Sara Troy and her guest Lisa D. Foster, on air from May 3rd

Lisa D. Foster: is an entrepreneur, environmentalist, and author of ‘Bag Lady,’ who took the germ of a green living idea and grew it into a national business phenomenon. When she realized that Americans were throwing away a billion bags a day, Lisa D. Foster discovered reusable bags. Over the next twelve years, she changed the way Americans shopped. She remained true to her original purpose to reduce plastic waste and beat the odds to create a thriving company with an environmental mission.

Recounting my experience as a purpose-driven entrepreneur, my story provides a blueprint for using entrepreneurship to make the world better.

I’m very excited to announce that my book, Bag Lady: How I Started a Business for a Greener World and Changed the Way America Shops, released on Earth Day, April 22, 2022.

Those of you who have known me for a while may remember me in my previous career as a leading supplier of reusable bags in the US. If you have known me a really long time, you might even remember me as the high school English teacher I once was.

About a year ago, during the lockdown in the middle of the winter of Covid, I sat down to write about becoming obsessed with reducing plastic waste and transforming myself into the Bag Lady, an entrepreneur on a mission to get Americans to adopt reusable bags. Last fall, I found Tim Ward, publisher of Changemakers Books for John Hunt Publishing, who recognized the value of my story for other people that want to make a difference in their communities.


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When I first learned about reusable shopping bags in 2005, the US was throwing away a billion plastic bags a day. The impacts of all those bags on our environment and our taxes kept me up at night. It hit my moral center. Getting other people to switch to reusable bags became for me, a moral imperative. I believed that if American shoppers knew what I knew, they would switch to reusable bags too. So, I did what any good English teacher would do. I took the facts about bags and turned them into a story. Then I took the story and turned it into the basis for starting a business for a greener world.

When I started, I had no idea how to build a business. I was an English teacher making cold calls overlooking the faculty parking lot. Very quickly, I found myself building an international supply chain and managing major accounts. I had to overcome the naysayers, an insanely steep learning curve, and my own mistakes. Ultimately, I beat the odds and created a thriving company with an environmental mission.

Now, I’m sharing the lessons I learned to inspire others to do the same.


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Email: Lisa@lisadfostercoach.com

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C22-18 Cynthia Jones & Your Royalty Mindset

Choose Positive Living with Sara Troy and her guest Cynthia Jones, on air from May 3rd

It’s important to live the life you desire as it’s difficult to lead any other life.  I support career-driven and entrepreneurial in designing the life they desire.  Your intuition will never lead you wrong as it’s unique to you.

Cynthia Jones is pursuing her passion for helping high-achieving women develop their mindsets and become Royalty. Cynthia is the founder of Royalty Mindset Coaching, an organization that supports high-achieving women to get out of their own way and Ignite The Desire they have within them so they can live life with purpose and passion. My aim is to inspire you!  You have everything you need right now to start and aspire.   Drawing inspiration from her story, she is able to share with you the steps to success.   She is a Cybersecurity professional who has been working in the industry for 15+ years.

https://soundcloud.com/plv-radio/c22-18-cynthia-jones-royalty-mindset-coaching?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

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From a humble beginning, Cynthia started out her career as a cashier in the retailed industry, and after 10 years of hard work, she became the Assistant Manager with the goal of being a District Manager. With the urge to accomplish more and make an impact, Cynthia changed her career to IT by working on the helpdesk and acquiring 6 certifications in System Administration. She later moved to Information Assurance with the aim to grow her career faster. Determined to succeed, she arrived at 6 figure salary and got her dream job. She had everything she had always dreamt of, but there was an urge to help other women to grow financially and succeed at whatever their hearts desired. If she was able to adapt to change and grow beyond what others expected, Cynthia believes that with the right mindset, you have the ability to achieve your goals. She has dedicated her life to helping others who feel stuck in life and want to step out of their comfort zone.

As a scholar, Cynthia attained a Bachelor’s in Psychology and Double Masters’s in Cybersecurity. Her knowledge of psychology enables her to understand her client’s needs in detail. Hence, she is able to serve you better by focusing on their short-term and long-term goals. She also acquired a Certificate in Women Entrepreneurship and another one in Marketing. She is always looking to improve herself so she can help others.  This enables her to offer guidance and solutions to women entrepreneurs. As part of her program, she helps clients to identify the goals they want to pursue, create timelines & to-do lists, and have a system for reminding and rewarding themselves whenever they achieve their goals.  She is a compassionate life coach who is focused on an individual’s business growth as well as happiness. Cynthia loves being part of your life, seeing you succeed, and providing constructive feedback to ensure that you never stop pursuing your dreams. During her leisure time, Cynthia loves spending time with her husband and lovely son and daughter. An avid explorer, she enjoys traveling, relaxing at the beach, and enjoying all that life has to offer.

https://www.royaltymindsetcoach.com

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AK22-18 Dina Marais, My Mess is My Message

Authors Kiss with Sara Troy and her guest Dina Marais, on air from May 3rd

Elevate your brand, visibility & income by becoming a bestselling author.

My passion is to support successful female entrepreneurs to take their business to the next level, because of the ripple effect of their expansion to raise the vibration of the planet. Becoming a bestselling author is one of the best strategies to accomplish this.

Dina is the founder of Soul Purpose Publishing and Coaching. She is the #1 Amazon International Bestselling Author of the multi-author book; My Mess is My Message.

https://soundcloud.com/plv-radio/ak22-18-dina-marais-my-mess-is-my-message?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

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Dina works with successful entrepreneurs to elevate their brand, visibility, income, and impact by becoming a bestselling author. She publishes multi-author and solo books.

As a Certified Quantum Leap Transformation Coach, Dina specializes in Soul-Alignment for Business Success. With 2 decades of neuro-coaching experience and her own journey of healing the fear of unworthiness, she believes that this is the biggest obstacle to success. She created the 5 Steps to Manifest a New Reality as a process and system that she uses in her coaching programs.

Dina is passionate about expanding the consciousness of the world through her books and coaching.

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All the proceeds from this Kindle book are going to two charities: 

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22-18 Springing into Love

Sara’s View of Life with Sara Troy, on air from May 3rd

Spring has sprung and with it a sense of love. New births are arriving, the sun is shining, everything is a growing a new, and a spring has sprung within you. It is time for you to spring into your own self-love.

There is something about Spring that makes us smile, it is that sense of renewal, a start of a new day, coming out from under and allowing nature to embrace us in every way. How can we not be uplifted when we see the trees come into bloom, the grass grows, lawns mowed, the sweet smell of cut grass. When we see the colours of the trees, and flowers as they grow and burst into bloom. When we see puppies explore the backyard, children swinging on the swingset again, and the excitement of picnics, BBQ’s and many outdoor activities happening again.

This is also a time to allow our own hearts to open, to ignite our own spirits, and to let our souls guide us into a place of love and self-love. Let the joy of spring open you up and embrace your own inner joy and love of life, each other for in that joy of life, we become the answers we seek and others need, for our own self-love exudes out and embraces all who can feel it.

Be the sunshine in your own life and let SPRING ignite your soul, heart, and spirit into an action of loving abundance.

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We are on 5 sites and 16 audios and 2 video platforms as seen here.

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Self Discovery Media.   Choose Positive LivingHub of Discovery Orchard of WisdomFeedspot.

More articles can be found here. www.saratroy.com 

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BB22-18 Derek Bullen. WEALTH BUILDS CIVILIZATIONS


Building your business with Sara Troy and her guest Derek Bullen, on air from May 2rd

Are the rich bad for society? The author of this book, a successful Canadian entrepreneur who made his fortune and created 3000 jobs, has written a manifesto celebrating the achievements of people who have earned their wealth. He says that many of the critics are overlooking one crucial thing: we need business people to build companies and generate wealth to keep the economy going. That’s the only way to generate the wealth that pays for government services like health and education.



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Hard to Feel Empathy for the Rich? Here’s Why.

The Poor Will Always Be With Us…By Derek Bullen
If you don’t know us, you won’t understand us. Few people have a frame of reference for the tremendous amount of work entrepreneurs and wealth creators do. The long hours, dedication, and need to succeed must be similar in many ways to an athlete working hard to turn their talent into a career. There are multiple misconceptions about the rich. The first thing most people don’t know is that you cannot become rich without paying most of the money you make to everyone else first. Take Amazon as an example. In 2020, the value of Amazon increased by $570 billion on paper. Jeff Bezos owns about 10 percent, so his net worth, from the company he created and founded, increased by $57 billion. At the same time the remainder, $513 billion (just over half a trillion dollars!) was created for everyone who is a shareholder in Amazon. There are individual shareholders but 60.7 percent of Amazon is owned by institutions like banks, pension funds, labor unions, and governments.  Companies and other institutional investors own Amazon. When you get a loan for a car, a pension as a teacher, or home insurance after a fire, there’s a little bit of Amazon wealth making each transaction possible. 

Another myth is that the rich don’t pay their fair share of taxes. The rich actually pay most of the taxes in society. In the USA, about $1.6 trillion is brought in each year through the taxation of the population. The top 1% of earners pay 40% of the $1.6 trillion, more taxes than the first 90 percent! That’s right, 90% of the population of the USA is getting a free ride on their taxes courtesy of the 1%! In fact, in a typical year, 44% of the population pays no federal income tax, however in 2021 57% of American earners did not pay federal income tax. If the 1% were incentivized to leave, the USA would lose funding for 40% of the roads, schools, military, infrastructure, and other government services we all enjoy.

Hard to believe for some, but CEOs are fairly paid for the work they do. In 2020, CEOs in the top 350 firms in the U.S. were paid on average $24.2 million, including all options. In the same year they created billions in wealth for society. Although $24.2M sounds like a hefty payday, it is paltry compared to the $230 million on average earned by top musicians, and $280 million on average earned by top athletes.  Being a CEO is like being the chef and host of a large dinner party. You invest the money in groceries, hire workers to cook and prepare a wonderful meal for everyone. Then, once everyone is fed and paid, consuming most of what you made, you get a plate for yourself. Mainstream media then comes and criticizes you for making and eating a meal while ignoring the thousands you fed first.

French economist Thomas Picketty wrote an epic essay citing the wealth inequality gap as the main cause of poverty. Mainstream media was instantly fascinated by the idea. The accusation sells papers! In the last decade, articles on poverty in the USA have only increased by 26%, despite it being a major issue. In the same timeframe, articles about wealth inequality increased 533%. These articles are misinformed. The rich don’t take money from the poor. Wealthy people generate wealth and opportunities for others. Poverty is a key societal issue in its own right. There will always be those among us who are poor, some can’t work, and others won’t work. Jesus tells us in the Bible that there will always be the poor among us. However, when the rich get richer, fewer of our neighbors are poor. The business of creating wealth lifts over 50 million people a year out of extreme poverty. 

The world only had 15 billionaires in 1980 and the percentage of the global population living below the poverty line was sadly at 45 percent.  Today with nearly 3,000 billionaires globally, global poverty has been reduced to 22 percent and the trend continues downward. More prosperity leads to a longer life too. In the same timeframe poverty dropped in half, average lifespan went up from 61 to 73 years. Child mortality was cut in half too. Whether you are poor or rich or somewhere in between, If you can work, you should work. It provides a sense of purpose and develops financial independence.  A job matters. It is what we talk about first when we meet someone new. We apply our potential to the work in front of us, and in exchange, we get paid. For many of us, our work is a meaningful exchange of energy. We spend the majority of our day working. It’s important to work because wealth is an equal opportunity game. In 1984, fewer than half the people on the Forbes 400 list of richest people were self-made. Most of them had inherited their wealth. Today, two-thirds of the billionaires made their money from scratch in their lifetime. With technology, information, and global connectivity, wealth is a possibility open to anyone who has the talent and wants to work insanely hard for a prolonged period of time.

Derek Bullen is Founder and CEO of S.i. Systems, is one of the largest professional services companies in Canada, with thousands of information technology consultants working on projects for blue-chip corporations and government agencies across Canada. His new book is In Defence of Wealth: A Modest Rebuttal to the Charge the Rich Are Bad for Society (Barlow Books, 2022), and previously published High Velocity, a book to help new IT professionals develop their soft business skills.  

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Learn more at bullenbooks.com. 


 Derek Bullen is the Founder and CEO of S.i. Systems ULC. It is one of the largest professional services companies in Canada, with thousands of Information Technology consultants working on projects across Canada for blue-chip corporations and government agencies. He is the author of High Velocity, a book to help new professionals in IT develop their soft business skills.

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