Who Is Your Brand Really For? Hank Eder #BB 26-02.


Building Your Business with Sara Troy and her guest Hank Eder, on air from January 13th

Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?

These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?



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Hank Eder began his career as a news reporter, and over nearly five decades gained experience in graphics design, advertising, marketing and public relations. When he approached 40, he wanted to “give back,” and spent 13 years teaching print and broadcast journalism in public schools both in South Florida and North Carolina. When he left the school system, he went back to his roots and started his current “incarnation” in 2011. Having worn all the hats over the years, he now is chief instigator at Hank Eder Branding, Marketing, and Web Design, a “one-stop shop,” specializing in customer-driven branded content writing to demonstrate clearly how you serve your target audience with authenticity.

https://hankeder.com

hank@hankeder.com
www.facebook.com/heder1
www.linkedin.com/in/hankeder
www.tiktok.com/@hankeder


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A Heartfelt Thank You, Closing the Year in Wisdom


Sara’s View of Life with Sara Troy, on air from December 29th

As we come to the close of another meaningful year, I want to pause and offer a heartfelt thank you to each and every one of you who has listened, supported, shared, and participated in Self Discovery Wisdom podcasts. Your presence matters more than you may realize. Every download, every message, every quiet moment spent listening is part of a living exchange of wisdom and energy.

This year has been rich with conversations that touched the heart, stirred the soul, and invited deeper awareness. Together, we explored spirituality in ways that were grounded, practical, and lived reminding us that wisdom is not something separate from daily life, but something we embody. We spoke openly about self-dignity, compassion, and the courage it takes to reclaim confidence and stand fully in who we are.

We also honored the journey of aging vibrantly — not as something to fear, but as a stage of life filled with insight, purpose, and continued contribution. There were conversations around healing, self-image, all health, business, and soul’s wealth, along with spirituality and the importance of being seen without judgment, alongside reflective episodes that looked back on the many themes and voices shared throughout the year.

What makes Self Discovery Wisdom so special is not just the guests or the topics — it is the shared intention. This is a space where lived experience matters. Where wisdom is valued over noise. Where people are met with openness, respect, and heart. And you, the listener, are an essential part of that circle.


An Invitation to Join the Circle

As we move forward, I warmly invite you to take part more deeply — in whatever way feels aligned for you.

If you have a story, lived experience, or work that comes from the heart, you are invited to be a guest on the show. These conversations are not about selling or surface-level success; they are about contribution, connection, and sharing wisdom that may help light the way for others.

If you haven’t already, I invite you to subscribe to Self Discovery Wisdom and share it with those who may benefit. Subscribing, (on front sidebar) listening, and sharing is one of the simplest yet most powerful ways you support this platform and help these conversations reach the people who need them most.

For those who feel called and able, financial support is another way to help sustain this work. Your contributions support production, hosting, and the ongoing creation of a space where conscious, heart-led conversations can continue to grow. Every level of support is deeply appreciated and received with gratitude.

I also want to extend a special invitation to participate in our upcoming book project, Our Forgotten Seniors. This anthology is a heartfelt call to honor the wisdom, experiences, challenges, and gifts of our senior generation — while also shining a light on dignity, awareness, and what it truly means to age vibrantly. If this project speaks to you as a contributor, supporter, or advocate, I invite you to reach out and be part of this meaningful legacy.

Looking Ahead

We’ll be returning on January 26 with renewed energy and more illuminating conversations — stories of resilience, purpose, conscious living, and soulful leadership. The year ahead holds space for deeper reflection, inspiring voices, and wisdom that supports you in living with clarity, dignity, and abundance at every stage of life.

Thank you for walking this journey with me. Thank you for listening with an open heart. And thank you for being part of a community that values truth, compassion, and conscious discovery.

May what you’ve heard this year continue to resonate, guide, and gently light your way forward.

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With gratitude and love,
Sara Troy
Self Discovery Wisdom

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25-50. My Christmas shows


Sara’s View of Life with Sara Troy, on air from December 16th

This season brings us back to joy, to family, to friends, to the communities that lift us up. Christmas invites every soul, regardless of belief, to honour life’s blessings and share our light with one another. I’ve gathered a few of my holiday shows that carry this spirit and deserve to be heard again and again.

Listen, reflect, and pass the joy forward.



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14/51 Ask Sara about The Lonely

This Christmas, be mindful of the lonely, see them, hear them and interact with them in some way, for we have all felt lonely along the way. Include them, see them, do not leave them out.


16-48 Christmas gift buying and the real gift of Christmas

We’re heading into the big, bustling Christmas season — when everyone (and their dog) seems to be out shopping. The stores are crowded, the noise is constant, and the one thing you came to buy is nowhere to be found. Frustration starts to rise. You’re a reasonable person… but this lineup is far too long, the sales clerk isn’t helping, that perfect gift is hiding, and everyone is rushing.

Breathe. Be patient. The season is meant to be joyful. ??


15/48 Tis The Season to Be Kind

Do not get caught up in the buying frenzy putting yourself in debt or keeping up with the Joneses, this is a time for GIVING, but of your SPIRIT, your KINDNESS, your HEART and your DIVINE LOVE.


17-50 Consumerism is not Festive, Love is.

Is Christmas all about gifts — who can buy bigger, better, and more than last year?
Or is it about love, kindness, and the togetherness of our families and communities?
I believe it’s the latter.


De-triggering Festive Stress

Thanksgiving, Christmas, Hanukkah, Ramadan, Chinese New Year – whatever the family celebration.  Is it a season of peace and goodwill to all men or a time of all-out war of attrition with the partner, stepchildren and/or the Mother-In-Law?

Do you look forward to family holidays, or are you of the “humbug” persuasion?


18-50 The Greatest Gift of All is TIME

Time. We are all living by the same clock, no matter where we are in the world. We each have a lifetime to journey through — and within that, time to give, to share, and to set aside for those who matter. It is time to remember that the greatest gift we can offer is our time.


18-49 Etiquette at Christmas

There is a kinder way to shop — one that keeps our hearts calm and our spirits aligned with what this season truly represents. Be patient with the people helping you in the stores; they are doing their best in the busiest time of the year. Buy thoughtfully, not anxiously. Don’t let stress steal the joy from your giving. Christmas is a season of loving-kindness, of joy and goodwill toward all.


TSM16-51&52 How to Handle Grief in the Holidays, with David Kessler

A loss of a loved one, or way of life, the loneliness and deep sorrow are very prevalent at this time of year, please be mind and heartful and reach out and care. 


C16-51&52 Suicide is Preventable we just need to Listen & CARE

Tis the Season to be Jolly, but also the Season that so many people make attempts to take their own lives.  Kevin Briggs, a retired California Highway Patrol Sergeant, has prevented many a soul from jumping off the Golden Gate Bridge where he was a patrol cop for 23 years.

We all have mountains to climb, we all have moments when we feel despair, we all need to be heard to know that someone cares, Kevin shares how we can recognize that someone in trouble and what we can do to help them through it.


15/45 Loneliness is a KILLER…Be the Solution

Loneliness is a silent killer. Being forgotten, ignored, or simply unseen does real harm — not only to our seniors, but also to our homeless community members and those in major life transitions. When someone has shared a life with a partner and that person is suddenly gone, it leaves a space no one else can fill. What they often long for most is simple, daily human interaction.


14/50 Ask Sara about A Parents Message to Kids for this Festive Season

This Christmas go out of your way to let your parents know that you appreciate what they have done and have tried to do for you. After all, odds will be that one day you too will be a parent and all you will wish for, is your own children’s happiness, safety, health, and personal abundance. Hopefully, they will appreciate what you did for them.

I wish you Joy, Laughter, Love, and Peace to one and all over the world this Festive Joyous Season.

Remember saying ‘Thank You’ can work miracles.


There are so many in need of help, so many struggling and so many hurting for one reason or another. Here in BC Canada, we have whole towns underwater, farms destroyed, livestock dead, roads that are crucial to our survival lost to us and railway lines gone. More on it here. When we feel so helpless to help in this situation what can we do? We can support the organizations that are supporting the communities in need with donations that we can gift from the people we care about.

Give Hope. Donate in someone’s name and spread love to those who need it most.
A gift that gives twice — to someone you love and someone who needs love.

25-48 Books for Christmas and 25-49. Books for Christmas prt 2



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All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


MH25-49. Jaime Taylor/ Struggles with Mental Health


Mental Health Awareness with Sara Troy and her guest Jamie Taylor, on air from December 9th

 I have struggled with mental health my whole life. I know what it feels like to feel that there is no other way out but ending your life. I know what it feels like to lie in bed with your whole body aching because you are so sad and lost. I know what it feels like to be embarrassed, hide behind humour, hide behind a smile and then go home and cry. I know what it feels like to feel alone. If it wasn’t for the love I had for my mom and my sister at the time, I don’t know if I would still be here. Then I had children, so my why to keep going grew bigger.



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I can see and feel peoples sadness. When someone hurts, I hurt. A stranger, a friend, a family member, it doesn’t matter. I have always been this way. I know how it feels to be in that place, and I know what it feels like to work your way out of it. Just wait, one more day…..If I can help one person in recognizing, their worth, it’s worth it to me.



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BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.


25-49. Books for Christmas prt 2


Sara’s View of Life with Sara Troy, on air from December 9th

This Christmas, I’m continuing my tradition of giving gifts that go beyond the season.
Inspired by the brilliant authors I’ve recently had the joy to interview, I’ve gathered another collection of books that offer something deeper than a quick read. These stories and insights become companions—lifting us, challenging us, and opening new doors within.

Books have a magical way of staying with us. A powerful memoir reminds us we’re not alone. A captivating novel transports us to places we never knew we needed. A wellness or self-growth book becomes a guidepost when life asks us to rise. Each one holds the potential to spark curiosity, healing, and courage—page by page.

This isn’t just a gift guide; it’s a pathway to meaningful giving. Every book here is chosen because it can brighten a life far beyond the holidays—shared between friends, explored in quiet moments, or treasured for years to come.

So as you celebrate and gather, consider wrapping up a journey, a revelation, a moment of wonder. Give a gift that lasts—one that keeps unfolding long after the ribbon falls away.



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Spirituality and Self Help

Afterlife – A Journey to: Now You Know What Will Happen by Stephan Chong

Stephen Chong M.Ed. is a Far North Queensland, Australian-based author who draws his inspirations from life’s themes that relate to us all – love, grief, struggle, overcoming obstacles. Culminating in his six inspirational novels, feature-film screenplays, and multiple short-stories, he has converted these ‘life themes’ into stories that we can all relate to.

FIND HIS SHOW AND BOOK HERE


Ravi Kathuria’s mission is to awaken the world to the simple, practical truth of spirituality—non-religious, always accessible, and woven into who we are. A respected speaker and business thought-leader featured in outlets like Forbes and The Wall Street Journal, he is the founder of the Houston Strategy Forum and executive coaching firm Cohegic. His leadership book How Cohesive Is Your Company? and his spiritual parable Happy Soul. Hungry Mind. offer transformative insight into living with greater clarity, purpose, and connection.

FIND HIS SHOW AND BOOK HERE


The remarkable true story of Margie Goldsmith—a woman who refused to let fear, hardship, or illness define her. From escaping a troubled childhood and living a glamorous life in Paris, to building a thriving career and reinventing herself again and again, Margie shows what it means to live boldly. Even after facing pancreatic and lung cancer, she kept traveling, writing, and daring herself into new adventures—like performing blues harmonica on stage. Her journey is a powerful reminder that you are never “less than,” and it’s never too late to rewrite your life.

FIND HER SHOW AND BOOK HERE


Scott began walking in the holistic healing world when his wife of 39 years died after a 20-year battle with breast cancer. After years of caregiving for his daughter and wife, the world of coaching, healing, and energy opened. His soul journey has been to help heal others through one-on-one sessions, teaching, and volunteering with a local hospice. He is a best-selling Amazon author in ten collaborations and is currently engaged in interviewing 200 men for the book, “When Did You Become a Man?”

FIND HIS SHOW SHOW AND BOOK HERE


Dr. Enolia Harris Pedro is a respected Grandmother, Elder, and Doctor, a Modern Day Medicine Woman in Energy Medicine, practicing in Africa. With decades of experience, she uses a holistic approach to guide individuals toward balanced health, integrating ancient traditions into modern wellness practices. Enolia offers classes, retreats and tours on Healing, Self-Mastery, Dynamic Meditations, and Conscious Mindset.

FIND HER SHOW, BOOK AND TV CHANNEL HERE


“I wrote The Gate In Between for the seekers, like I once was. For those who find what they were looking for… only to lose it again. The Gate In Between is not a destination. It’s an invitation. To pause. To look deeper. And to finally remember what keeps slipping away — your Self.”

Each chapter opens with a story, drawn from my own life, and represents a symbolic gate. These gates explore themes we all move through: identity, perception, time, connection, and the space between what was and what might be.

FIND HER SHOWS AND BOOK HERE.


With personal insights and a lot of humor, Jerry talks about why we do what we do and how it’s sabotaging our relationships and ourselves. Jerry has put his 7-word philosophy into practice by interviewing over 200 people from the ages of thirteen to ninety-four.

FIND HIS SHOW AND BOOK HERE.


 I wrote Forget the Fairy Tale and Find Your Happiness because I lived it, and I know I’m not alone. Too many women believe society’s script that says happiness depends on finding Prince Charming and checking all the boxes. I believed that, too, in the beginning. My journey of self-discovery began with a bold choice to rewrite the story I’d been given. From Midwest housewife to global marketing exec to professor and author, I’ve learned that happily ever after isn’t handed to you—it’s built, one brave decision at a time. 

FIND HER SHOW AND BOOK HERE.


That journey led to my signature class, The Blueprint to Sustaining Relevancy, Vitality, and Longevity. I’m sharing this because I know I’m not the only woman asking these questions. And this isn’t just about bouncing back, it’s about rising even higher.

FIND HER SHOW AND BOOK HERE


It was a fairy tale until it wasn’t…

For a long time, that’s what successful businesswoman Brenda Coffee told herself whenever she dared to look back on her twenties and thirties. In Maya Blue: A Memoir of Survival, She  Brenda opens up about the life she once lived—and all the secrecy, madness, trauma, abuse, and danger that came with it. 

FIND HER SHOW AND BOOK HERE.


Nick Marshall, New York City-based writer, actor, director, producer and author of the new book, Try Again: An Ex-Con’s Path from Prison to Prosperity. This is about the struggle, hope (both loss of and holding on to), grit and perseverance. It’s a story about working hard and trying again, even when we feel the odds are stacked against us — and about the desire to be a person of humility and integrity. 

FIND HIS SHOW AND BOOK HERE


THE WILD WHY affirms a universal truth – as Laura Munson attests: “We’re all creative! Every act of living is creative. Every step we take, every choice we make, every word that comes out of our mouth—it’s all an act of creation!” What could be more wonderful than that?  

FIND HER SHOW AND BOOK HERE


Sunshower Rose, a professional artist since the early 1980s, is best known for designing the City of Sedona, Arizona logo in 1988. Specializing in watercolor, she later incorporated digital techniques using Photoshop. A respected art tutor in Verde Valley, Arizona, she has also performed in art concerts, comedy, and mime.

FIND HER SHOW AND BOOK/ART HERE.


K. Friedman, author of the novel Hello Wife Lisa explores the devastating impact of opioid abuse on the families of those who are addicted.

FIND HER SHOW AND BOOK HERE


There are moments in history when the world shifts—not in small, incremental ways, but in seismic, irreversible transformations. To navigate such times wisely, it is imperative that we learn to recognize where we stand in the arc of history. 

FIND HIS SHOW AND BOOK HERE


MORE BOOK IDEAS HERE

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My Own Books & Anthologies

Dare to Live Fearlessly (Contributing Author)

I contributed a chapter to this empowering collection on living boldly, facing life head-on, and saying “yes” to yourself. It’s a beautiful gift for anyone ready to step into courage and rewrite their story.


I Didn’t Become Selfish, I Became Harder to Manipulate

(Or “I’m Not Selfish, I’m Just Not Easily Manipulated” – Anthology Chapter)

In this anthology, my chapter speaks to reclaiming your boundaries, your voice, and your worth. It’s for those who are tired of being guilt-tripped or controlled and are ready to stand tall without apology.


Mission Accepted – 262 Women’s Stories

A powerhouse collection featuring 262 women who said “mission accepted” to their calling. My contribution sits alongside other women’s journeys of resilience, purpose, business, and service. A wonderful gift for entrepreneurs, changemakers, and any woman standing at a crossroads.


Our Forgotten Children – Anthology

This anthology, which I helped bring forward, focuses on how we raise and truly see our children—shedding light on where society fails them and what we must do differently. It’s both a wake-up call and a blueprint for a more compassionate future for our kids.


Sara’s Discovery: Self-Discovery into Wisdom

My own book, Sara’s Discovery, traces my journey from struggle to self-discovery and into wisdom. It’s part memoir, part reflection, part invitation for you to step into your own knowingness and live from your heart, soul, and inner truth.

AMAZON


FIND MORE SHOWS OF ILLUMINATION HERE

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BE OUR GUEST AND SHARE THE WISDOM

All of our shows/interviews are done by donation; if you enjoyed this show, please support us here with either a one-time donation or subscribe and support. Thank you. Please support Our Forgotten Seniors anthology and help to bring this book to awareness.