BB25-40. Dianne Crampton. Stories Shift Leadership


Building your business with Sara Troy and her guest Dianne Crampton, on air from October 7th

On this episode, we welcome Dianne Crampton, founder of the TIGERS 6 Principles and president of TIGERS Success Series. Dianne is the author of Becoming TIGERS: Leading Your Team to Success. In this unique leadership parable—crafted in the tradition of Native American storytelling—Dianne weaves a story within a story. At its heart is a father whose job is on the line because his well-intentioned passion comes out as shouting and micromanagement. His struggle mirrors a parable about two tiger brothers—one who inspires and coaches his diverse tribe, and another who rules with surliness and control. Dianne explores how stories gently shift mindsets and open leaders to real change, offering a fresh path away from toxic behaviors and toward collaborative, high-trust leadership. She also shares her vision for pairing Becoming TIGERS with the TIGERS Team Wheel game to support school counselors and help address root causes of conflict and even gun violence in schools. Tune in for an unforgettable conversation about the power of story to change how we lead, work, and live together.



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After completing graduate-level research that validated the six principles of high-functioning teams, Dianne Crampton launched TIGERS to help progressive leaders master group process through soft skills that drive innovation and minimize destructive conflict. Her early work focused on guiding companies through post-merger integration, cross-functional team development, and organizational change. Today, she certifies HR leaders, consultants, and coaches in the use of TIGERS resources so they can deliver measurable culture improvements inside their own organizations. Clients often describe her work as “a business in a box,” giving managers and facilitators proven systems to stay relevant and effective in an era when AI is reshaping the workplace.




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