BB21-25 Bobby Albert & Values-Driven Leadership

Building your business with Sara Troy and her guest Bobby Albert, on air from June 21st

My name is Bobby Albert and I’ve spent the last 40+ years of my life, in business, around business, surviving business, and thriving in business.

A number of years ago, I had one of those light bulb, “aha” moments when I realized what I was truly all about.

I was sitting in a meeting with business leaders and entrepreneurs and we were talking about the tension between always being driven by bottom-line financial results and the desire to create a work culture where people enjoyed working and were able to grow to their fullest potential.

It was then I realized that “I want to be a Values-Driven company that achieves results; not a Results-Driven company that has values”.

You see, it had taken me years to figure out what my own values were and then figure out how to create a work place where everyone’s values were aligned with themselves, each other, and the overall values of the business.

As we implemented changes in our company and focused more on people and less on profits, an amazing thing happened: our profits increased.

We are on 12 audio and 2 video platforms as seen here.

Soundcloud	ITunes	iHEART	Anchor
Spotify,	Google play,	Stitcher,	Mixcloud
Radio Public.	Breaker,	Podbean	Overcastfm
	Youtube	Osysee

Unexpectedly, we had business growth and success during some really rough times when others similar to us were struggling. As we looked at why we were doing well when others weren’t as fortunate, we realized that even though we had a great product, the difference came because we had invested in people.

We came up with principles, strategies, and implementation tools to intentionally create a culture that focused on our people and their skills and gifts. We invested in people, and they responded with work satisfaction, personal self-worth, and a willingness to “go the extra mile” for our company when it needed them most.

The experience, and the results were pretty extraordinary. But could this transformation be replicated in other organizations?

The good news is the answer is a resounding YES! In fact, the principles are universal. It’s how we applied them that created a culture where values made the difference.

And although I have a business degree, a lot of what I learned came directly from the “school of hard knocks” (an effective but costly teacher!).