BB26-36. Bobbi McPoffel, The Business Auntie.


Building Your Business with Sara Troy and her guest Bobbi McPoffel. On air from September 8th

As a Business Auntie, I bring a fresh, human-first approach to leadership and operations that directly aligns with your mission to ignite the hearts and souls of your listeners. I help entrepreneurs and leaders drop the exhausting corporate mask, cut through administrative chaos, and build thriving businesses backed by radical empathy, strong operational boundaries, and direct “tough love” accountability. On your show, I will share actionable frameworks for overcoming burnout, reclaiming time, and cultivating deep psychological safety, giving your audience the exact strategic permission and practical tools they need to achieve massive growth without sacrificing their humanity.



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Bobbi McPoffel is the founder of Scale Smart by Double ii, the creator of The Officer’s Daughter Framework, and the ultimate Business Auntie—a trusted mentor who blends high-touch empathy with no-BS operational strategy. Raised in a multi-generational military family, she combines sharp creative instincts and human-first leadership with military-grade operational discipline to help entrepreneurs build sustainable, highly profitable businesses. Unlike traditional coaches who treat founders like a set of metrics, Bobbi acts as a fierce advocate and steady anchor, creating a safe harbor for leaders to drop the corporate mask, solve messy problems, and scale with radical psychological safety and loving accountability.

A lifelong entrepreneur, Bobbi started her first business venture at age 10 and launched Double ii in 2015. Over the past decade, she has empowered overworked solopreneurs and business leaders to eliminate administrative chaos, protect their executive bandwidth, and transform into confident CEOs.

This is a standalone, masterclass-style session designed specifically for overwhelmed entrepreneurs. Together, we will look at your current pipeline, expose the hidden operational bottlenecks that are burning your time, and pinpoint exactly where you are losing high-ticket revenue to inconsistent follow-up.

.linkedin.com/in/liisa-bobbi-mcpoffe

facebook.com/Double2i

Schedule: calendly.com/bobbimcpoffel

instagram.com/officersdaughter_coach


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All my links can be found on linktr.ee/saratroy

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