Building Your Business with Sara Troy and her guest Cate Rainy Artnold, on air from June 3rd.
I help business owners when they get stuck in branding miscommunication. I often find business owners are struggling to attract the right target audience to their business, customers are confused about what services they offer, or they are making assumptions about the business based on the branding. The root of all of these issues is a visual miscommunication. Often we will visually judge a logo or branded item in about 5 seconds based on colour alone. I help purpose-driven businesses create brands that clearly communicate who you are, what you stand for, and connect you to people who truly value your work. I do this by understanding the core emotional feeling that we want their target audience to feel when looking at their logo, print collateral or illustrations. This visual realignment builds trust with their customers and confidence in the businesses professionalism. It’s a similar feeling to put on a great fitting outfit for a networking meeting that you feel confident in for your business. I want business owners to feel confident about how they visually show up in their business.
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A brief narrative of where you started, how you arrived at your current work, and who you are behind the profession.
I started as a visual artist, I was very excited and engaged with my art classes in school. I got a bachelors in graphic design and worked for an agency after school. I decided to start my own business and recently transitioned from part-time running my business to full-time business owner of Cate Rainy Creative. As a business owner, it’s given me the flexibility to work with my strengths and my weaknesses to schedule my days how I like. I also love that I created this business that’s queer and neurodivergent friendly as I’m deeply connected to these communities. This is where my passion for advocacy and business blends into one.
Free Offer
I happy to offer a 15 min meeting brand consultation for the first 10 people who email me the code CATERAINYPODCAST mail.cate.arnold375@gmail.com
CateRainy.com
www.linkedin.com/in/caterainy-graphicdesigner
www.instagram.com/caterainy
https://www.alignable.com/nanaimo-bc/cate-rainy-graphic-design
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All my links can be found on linktr.ee/saratroy
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