BB26-37. Ral West’s Livin’ the Dream


Building your business with Sara Troy and her guest Ral West. On air from September 15th

We have been fortunate to live the life of our dreams for over 25 years. Our early years in business were exhausting and overwhelming; our health and our relationships were suffering. To stop that negative cycle, we learned how to operate our business in a different way, a way that allowed us to step back and be the owners rather than the operators of the business. Looking back on that journey, I recognized 6 principles that enabled us to create the freedom to live our dream life while still running a successful business. With Ral West Livin’ the Dream, my motivation is to fulfill a mission and follow my passion. I want to teach as many entrepreneurs as possible how to run their businesses in a way that enables them to achieve success while enjoying the life they truly want to have.



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Ral’s story – from my early businesses to Ral West Livin’ the Dream

I am a 45-year serial entrepreneur, most of that time in partnership with my husband of over 40 years. Our primary business for 25 years was a scheduled charter airline that carried passengers on wide-body jets between Alaska and Hawaii. It was called Hawaiian Vacations. After growing it to mid-8 digits in annual revenue, we sold it to Alaska Airlines in 2008.

We did not stop there, however. Our next big venture was buying small (under 100 passengers) cruise ships, which we then leased to a cruise line that operated them in Alaska, Mexico, and on the Columbia River. Later, we ventured into partnering in multifamily syndications that purchased apartment complexes across several states in the US Sunbelt. This was an expansion of our real estate investing side businesses that we had started in the early 1990’s. 

In 2023, I decided to start yet another business, this time on my own. Primarily through one-on-one coaching, I teach entrepreneurs the 6 principles we used to grow and scale our businesses. I show them how to organize their business in a way that creates freedom for the life they want.

https://owner-diagnostic.ralwest.com


https://www.ralwest.com

linkedin.com/in/ralwest

facebook.com/ralwest

instagram.com/rwestakmaui

youtube.com/@RalWest-wv3ou


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26-37. Young Fire, Timeless Wisdom


Sara’s View of Life, with Sara Troy. On air from September 15th

Youth brings curiosity, fresh thinking, enthusiasm and the courage to challenge what has always been done. Maturity brings experience, patience, perspective and wisdom gained through both success and failure. When we combine the energy of youth with the lived wisdom of older generations, we become stronger and better equipped to create meaningful change.

Young people can inspire older generations to dream again, while mature people can help the young avoid unnecessary mistakes. Wisdom should guide enthusiasm without controlling it, and experience should be shared rather than imposed. We can tell you what worked, what failed and what we learned along the way, but how you use that wisdom must remain your choice. Every generation wants to feel heard, valued and respected.

Technology may sometimes divide the generations, but a shared purpose can unite us. Artificial intelligence is not going away, so we must learn to use it wisely, consciously and with healthy boundaries. I use AI as a helpful assistant to organize my thoughts and offer different perspectives, but the voice, opinions, heart, soul and spirit remain mine. Technology should serve humanity without replacing our humanity and earned wisdom.

Some people assume that as we age, we forget what being young was like or have little left to contribute. I remember my youth very well. Although illness has placed limitations before me throughout my life, I have always found the energy to do what I love. My body may slow me down, but it does not have to slow down my mind, heart, spirit or purpose.

I recently interviewed Giselle Roeder, an extraordinary woman in her nineties who survived Nazi and Russian rule, endured tremendous hardship, wrote three books and continues sharing her story. She may have physical aches and pains, but her memory, courage and spirit remain powerful. Her life reminds us that we are not defined by age or by what happened to us. We can discover our courage, strength and resilience and choose to grow from our experiences.

Mentorship should be a two-way exchange. Older people have something to teach, but young people also have something to teach us. Youth may move quickly, while maturity understands timing. The future becomes stronger when youthful imagination is supported by lived wisdom. You do not need to repeat every mistake we made; you can learn from our experience while still creating your own path.

We need great minds, mature minds and youthful, energetic minds to come together. We must look beyond power, greed and division and choose empathy, compassion, collaboration and love. Our differences are not weaknesses; they are the many flavours that make humanity interesting and whole.

What becomes possible when we stop dividing generations and begin combining their gifts? Young fire can become timeless wisdom. Let us look to one another, talk to one another and truly hear one another, because it is only when we come together that we become truly strong.




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AMAZON

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Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please join Our Forgotten Seniors anthology and help to bring this book to awareness.


BB26-33. Heather D. Black & Phoenix Collaborations


Building Your Business with Sara Troy and her guest Heather D. Black. On air from August 18th

For over twenty years, I sat on the other side of the stage as a meeting planner, in the room where the decisions got made about who got booked and who got passed over. I watched brilliant people show up, pour their hearts out, and walk away with nothing to show for it… and that stayed with me. Then God started nudging me toward something bigger. And I laughed. It took about 2 years for me to realize that He was serious and finally take the leap, and Phoenix Collaborations was born. My work now is helping purpose-driven speakers, coaches, and authors who are visible but not converting, the ones who feel like they’re doing all the right things and still wondering why the effort isn’t paying off. The truth I want every one of them to hear: your message matters, and being seen isn’t the same as being heard. When you get on the right stages with a real strategy behind you, your voice does more than earn applause… it changes lives, including your own. One day is here. Your audience…is waiting.



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Heather Black is a Jesus-loving, coffee-drinking, spicy Carolina girl bringing sweet tea to the neon world of Las Vegas. She spent 23 years in the event and conference world before trading the planner’s clipboard for a mission of her own. She’s a builder at heart… more consultant than coach, the kind who hands you the system instead of a pep talk. Through her signature Phoenix Effect framework, she helps purpose-driven business owners turn showing up into real, measurable growth. Warm as a blanket, bold as a hot take, and always in the corner of the person with something worth saying. When the strategy finally clicks? The match is lit.

If today’s conversation stirred something in you… here’s my gift. I’m giving listeners a free 45-minute Stage-Driven Visibility Assessment. It’s a real working session. Together, we’ll find where your stage-driven visibility is leaking, why your stages aren’t converting the way they should, and the one shift that’ll move the needle first. You’ll walk away with clarity you can actually use… whether we ever work together or not.

Book your spot here: hello.dubsado.com/public/appointment-scheduler

https://www.phoenixcollaborations.com 

linkedin.com/in/phoenixcollaborations

instagram.com/phoenixcollaborations 

facebook.com/phoenixcollaborations


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26-27. Time for YOU


Sara’s View of Life with Sara Troy, on air from July 7th

Taking Time for Yourself

I have been away for a few days, taking some much-needed time out. Normally, I stay close to home on weekends because of my grandchildren, and we always find something to do together. But this time they were away camping, which gave me the opportunity to visit my other children and spend time with friends. I left the island, headed over to Vancouver, and enjoyed some precious quality time.

Quality time is something we all need, yet it rarely happens by accident. In our busy world, with endless demands pulling us in every direction, we have to make a conscious choice to create space for it. We need moments that rejuvenate us, fulfill us, and remind us who we are beyond our responsibilities.

Three days a week I host interviews and have deeply meaningful conversations with extraordinary people. These discussions are illuminating, inspiring, and nourishing to my heart, soul, and spirit. On the other days, I am Nana. I am surrounded by grandchildren climbing on me, babies needing attention, and all the joyful chaos that comes with family life. I treasure those moments, but they require a different part of me. Balancing those roles is important, and so is finding time simply to be Sara.

Living with fibromyalgia means my energy is often limited, which makes self-care even more essential. Sometimes taking time for yourself means stepping away from routine and reconnecting with other parts of your life. This weekend was about seeing my son and daughter, spending time with my best friend, and simply being an adult among adults. My son and his wife are building exciting new ventures, and my daughter is constantly busy with work and travel, so every opportunity to be together feels precious.

Recently I spoke about moderation and time management in my show, To Scroll or Not to Scroll. Taking time for yourself is part of that balance. Sometimes you simply recognize that you need a break, a chance to step away, breathe, and do something that restores you. Whether that means visiting loved ones, taking a short trip, or simply spending quiet time alone, it is important to listen to that need.

A few weekends ago, I had the house to myself and a long list of plans. I was going to change curtains, tackle projects, and catch up on everything. Instead, I did very little. It was over thirty degrees outside, and I found myself enjoying what I call a “nothingness day.” I puttered about, did a little here and there, but there was no urgency, no pressure, and no expectation. It was exactly what I needed.

Sometimes we need a day where nothing is required of us. There is always another task waiting, another responsibility calling, another demand on our attention. At some point, we simply have to close the door on all of it and say, “Today is for me.” Whether that means taking yourself out for lunch, reading a book, enjoying a spa day, sitting in nature, or doing absolutely nothing at all, it is time well spent.

We often forget the value of stillness. In generations past, people worked hard, but they also spent time in reflection. They sat with their thoughts, talked with family, looked at the stars, contemplated nature, and reflected on their lives. Today, we fill every spare moment with noise, screens, and distractions. Yet true renewal often comes from quiet reflection.

One of the most powerful words we can learn is “no.” No, I am unavailable this weekend. No, I cannot take on one more commitment right now. No, I need some time for myself. You do not owe anyone a lengthy explanation. Taking time for yourself is not selfish; it is necessary. It is where you rejuvenate, recalibrate, and reconnect with yourself.

You are with yourself every moment of your life, from the day you are born until the day you leave this world. What are you doing to nurture that relationship? Maybe it is a massage, a walk by the ocean, a favorite book, a quiet cup of coffee, or simply a day without expectations. Whatever it is, make room for it.

When we fail to take care of ourselves, burnout eventually follows. We take on too much, say yes too often, and carry more than we were meant to bear. The weight accumulates until exhaustion catches up with us. Taking time for yourself is not a luxury; it is part of maintaining your well-being.

So give yourself permission. Take a deep breath. Step back when needed. Say no when necessary. Create moments of stillness. Make room for joy. Most importantly, remember that caring for yourself is not taking away from others—it is what allows you to show up fully for the people and responsibilities that matter most.



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Self Discovery Wisdom is sustained by those who believe in conscious conversation. If this episode resonated with you, subscribe and, if you feel called, make a donation. Your support helps us keep amplifying voices that inspire growth, courage, and compassion. Thank you. Please join Our Forgotten Seniors anthology and help to bring this book to awareness.


NA26-26. Erik Peers & The Medication Trap


Nature of Addictions with Sara Troy and her guest Erik Peers, on air from June 30th

The 6Fs of Healing: A Whole-Person Approach to Recovery

For over a decade, he lived what he describes as a pharmaceutical nightmare that began when he was prescribed medication despite feeling there was nothing wrong with him. The drugs gradually stripped away his emotions, joy, and sense of self, leading to a diagnosis of Major Depressive Disorder and years of escalating medication. What followed was a devastating cycle of dependence, withdrawal, cognitive struggles, and the realization that the medication itself was contributing to the very symptoms it was meant to treat.



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Determined to reclaim his life after ten years on psychiatric medication, he developed an extraordinarily slow tapering process that ultimately set him free. The journey inspired a lifelong commitment to understanding mental health, recovery, and human resilience. Since 2005, he has earned a psychology degree, qualified as both a Health Coach and Executive Coach, and immersed himself daily in the latest research in the field.

Over the last decade, he has refined his approach into what he calls the Polymath Protocol and the 6Fs Method, Physical, Pharmaceutical, Feelings, Philosophical, Family, and Financial. This whole-person framework recognizes that true recovery is about far more than reducing medication; it is about restoring health, identity, relationships, purpose, and the ability to thrive. Working with clients worldwide, every individual who has completed the program with me has successfully reduced or eliminated their medication while reclaiming their lives.

Today, his mission is simple: to be the guide he needed during his own darkest years, bringing together two decades of lived experience, education, and research to help others find a safer, smoother, and more predictable path to healing and authentic living.

https://www.erikpeers.com

https://www.linkedin.com/in/erikpeers

https://x.com/erikpeers

https://calendly.com/erikpeers/20-min-discovery-call


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