ECO 17-18 Combat Climate Change using Bath Tissue with WHOLEROLL

ECO Solutions with Sara Troy and her guest Letrece Harris, on air May 2nd

WHOLEROLL Saving money, saving time, saving the environment

San Francisco, CA April 10, 2017 – WHOLEROLL Inc., an e-commerce subscription tech startup with a global mission to help end deforestation and combat climate change with their sustainable bathroom tissue, is offering a timely solution for the consumer. For those needing to restock their bathrooms with a sustainable brand of bathroom tissue, or wanting to plant a tree for Arbor Day or Earth Day to decrease their carbon footprint: WHOLEROLL is their product.

“The average consumer has no idea that 98% of the bathroom tissue on retail shelves is made from the virgin pulp of full grown trees that manufacturers chop down. You have to ask does it really make sense to destroy forests to make disposable products? Climate change is one of the greatest challenges of our time and trees are the number one sequestration of carbon out of the air, so why would we cut them down.” says WHOLEROLL founder Letrece Harris.

WHOLEROLL is launching a global Indiegogo campaign on April 11 hoping potential backers will see the impact that can be made globally if more people would transition to a more sustainable bathroom tissue roll. Anyone can be a part of the campaign to support the project.

Each roll is made with 100% high-quality fibre pre and post-consumer paper and whitened with non-bleach materials. Each WHOLEROLL box will include a unique reusable bag to help offset the use of plastic bags, and a tree will be planted for each box purchased, through their One Box One Tree commitment that’s fulfilled through their partnership with the Arbor Day Foundation.


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“There are 3.5 billion people in the world that use toilet paper. Only 10% use a sustainable brand. We’re going to change that.” says WHOLEROLL founder Letrece Harris.

WHOLEROLL is launching its direct-to-consumer ecommerce business focused on subscriptions in the fall of 2017, to provide the convenience of home delivery and savings which were reported as key issues when the company surveyed people around the globe during product development.


Founded in 2015 and based in San Francisco, California, WHOLEROLL Inc. is an ecommerce subscription tech startup and UN Business Hub Project that supports the Sustainable Development Goals. RECYCLE10 is the vision of the company to transition 10% of the global population from using bathroom tissue made from virgin pulp and to begin using their sustainable solution. Founder, Letrece Harris who is a social entrepreneur with a degree in Toxicology/Environmental Science and who is also an Al Gore Climate Reality leader, leads the team.

Letrece Harris is a social entrepreneur and the found of an ecommerce subscription startup and social enterprise called WHOLEROLL that is set to officially launch September of 2017. WHOLEROLL is a sustainable brand of bathroom tissue that she has created with the purpose to help transition 10% of the global population from using bathroom tissue made from virgin pulp and to begin using this sustainable solution brand.

In 2016 she was selected to be a part of Al Gore’s Climate Reality Leadership Corp where she was trained and equipped on many aspects of the climate crisis. She is certified to make presentations on the climate crisis and encourages and educates the community on climate change through the company’s blog Her mission through the blog, is to promote sustainable living, sustainable solutions and provide simple green habits that anyone can incorporate into their lives in order to help address the global crisis of climate change.

Letrece Harris is also the patent pending holder of a sustainable product she calls WHOLEROLL that combines both the toilet paper spindle and toilet paper roll in one.(the whole roll) This product was created to provide convenience for the user in changing out the roll and to help reduce toilet paper usage by providing resistance in the spin.

She is currently working on her first publication about sustainability called “Startup Thinking Green” to be released in 2018 with hopes to inspire others to take on that one simple green habit and stay committed to it.

Letrece Harris is a graduate of the University of Louisiana Monroe where she earned a Bachelors of Science degree in Toxicology and Environmental Science. She is married to former NFL Veteran Jackie Harris and they have 3 adult sons.

Campaign page:

For additional information about WHOLEROLL please visit our WHOLEROLL-website, and follow us on Facebook, Twitter, Pinterest, and YouTube.


Electra Ford


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2 thoughts on “ECO 17-18 Combat Climate Change using Bath Tissue with WHOLEROLL

  1. It will be a great campaign ever for the toilet paper users. I am not that type of person and I don’t want to be a threat for our existence. I stopped using toilet paper from 2004 and I suggest people to use bidet or recycle toilet towel instead of toilet paper. I don’t understand why we have to use toilet paper?


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