Life for me was an endless romp in the Garden of Eden until I was eight years old when I was packed off to a succession of Christian-orientated boarding schools in the colonial education system. It was forcefully impressed on me that my free-spirited nature and heathen superstitions were of no value to the socio-economic machine I was being conditioned to fit into. Ten years later I left school, cured of my innocence and wonder, and thoroughly convinced I had no choice but to find my place within the rational order of Western civilization. But my heart was never in it. I was a conscript, not a volunteer.

My first real job was working for a South African commodity trading company, where my indoctrination into the perception of capital as the prime mover behind life was sealed. In 1983 I immigrated to Australia and switched from trading physical commodities to speculating on global financial money markets. Ironically, my trading mentor in Australia was a highly successful analyst and trader given to using profoundly esoteric methods for predicting market movements. Having my eyes opened to the supernatural phenomena that held sway over these giant markets re-ignited my childhood fascination of hidden forces at play in the world.

Yet this window into the mystical nature of the universe did nothing to free me from my disillusionment with an existence that seemed designed solely to fulfill societal expectations. In quick succession I developed substance abuse problems, lost all my money, my marriage broke down, and I was diagnosed with a supposedly incurable life-threatening illness. With my life at rock bottom, my attention turned from merely observing phenomena at work outside of myself to seeking ways in which I could practically apply magic to create what I truly wanted: a life rich in health, wealth, love, and creative expression.

This search brought me into contact with the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz, founder of Technologies For Creating. Both modalities pointed to the premise that we subconsciously create our own reality and that there is a way in which we can direct the subconscious mind to create the reality we choose. As I delved into these superbly effective principles for reconnecting with and manifesting what is truly important to the human spirit, I made the most startling discovery: that the sad story I just told you about myself was just that – a story. It all really did happen, but it was simply the unfolding of a script I myself had written. Thankfully, this was not the sum total of my revelation. I also discovered that I could make up a new story, one that reflected my true potential. Watching every area of my life rapidly healing and prospering, as I applied my new understanding, confirmed to me what I had believed as a child. Life is magic.

In 1996, inspired by the momentum of my own self-transformation, I founded a program called Living From Greatness, a personalized course dedicated to empowering participants in discovering and living their authentic nature and potential. While continuing to be involved in the LFG program, and more lately the Natural Success project, I have also worked one on one with thousands of people, coaching them in bringing their dreams into reality. My twenty-year search to discern the essence of what it takes for people to connect with and live effortlessly from their creative spirit forms the basis of my two books, The Magician’s Way and The Last Shaman.

I now live in Santa Monica, California, where I devote my time to teaching Natural Success, writing books and scripts, enjoying my family and letting life unfold by magic.

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William Whitecloud is the founder of Natural Success and Ryan Pinnick is the CEO of Natural Success and is based in London and he is the lead speaker for the organisation.  Ryan teaches the Natural Success Foundation Training and has 5 years of experience in this unique methodology.

The Natural Success methodology is the revolutionary 5 Steps to Becoming a Genius.  Natural success is all about empowering people to unleash their Genius and the highest level of consciousness.  This ground-breaking methodology is based on alchemy, structural creativity, and super-consciousness.

Natural Success has a client base around the world and has been running training in the UK, Australia, USA, South Africa, and Swaziland.  Natural Success is also a contributor to social projects in Africa and in particular, supporting AIDS orphans in Swaziland where their training centre is based.