Your Health is Your Choice, with Sara Troy and her guest Robert Johnson, on air from June 20th
Prince Harry says they helped him manage his PTSD. Joe Rogan consumes them in his coffee.
Gwyneth Paltrow sells them in the GOOP store. They’ve been cast as the murderous villain of HBO’s hottest show—but they’re also the foundation of the new Cali sober.
Welcome to the mushroom renaissance, everybody!
The shroom boom is everywhere, with implications for health, research, legislation, the economy and the environment. Experts predict the global functional mushroom market will reach nearly 20 billion by 2030.
So many myths about mushrooms in the culture—let’s try to get to the truth, and #factsaboutfungi are almost always more fascinating than fiction.
Myth #1: Mushrooms are just a hot new trend. Current Western fascination with them certainly feels new. But despite media outlets declaring mushrooms the new black, the truth is that mushrooms have been essential food and medicine for humans since literally prehistory.
Spores found on the teeth of a woman who died 18,000 years ago indicate fungi was part of our hunter-gatherer ancestors’ diet. Pre-Neolithic 7,000-year-old rock paintings found in the present-day Sahara Desert depict humans using psychedelic mushrooms. Two types of mushrooms were found on the 5,200-year-old corpse of “Otzi the Iceman,” one of the oldest human mummies ever found, strung on cords around his neck and carried in a pouch. Archaeologists surmise he was using them as anti-inflammatory, antibiotic and tinder, and that along with his weapons, mushrooms were a key tool in his survival kit.
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Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He’s a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur.
Prior to founding Custom Capsule Consultants in 2019, Robert was Co-Founder and Head of Sales at TetraLabs. During his seven-year tenure at TetraLabs, he helped pioneer the development of the industry’s first premium pharmaceutical-grade cannabinoid products, as well as the use of fractional distillation to clarify and isolate THC oil, and the first softgels on the market. He also served as co-owner and CEO at Canna Catering, which he grew from a bootstrapped start-up to a California industry leader in two years.
Sara says, “You have to try this coffee, it is great, and one cup gives you all you need for the day.” I am loving the Immunity Mushroom soft gels too.
Links to all of Bob’s bylines can be found here.
Article info in Metropolitan here.
https://www.linkedin.com/in/robert-johnson
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